What We do

We’re an integrated communications agency with 20 years of experience. We have a strong PR background, providing clients with senior counsel and strategic advice that supports their overall business goals. We create content designed for audiences who are always connected, highly active and want to be engaged. This means applying journalistic cynicism and avoiding brand wank at all costs. We create and execute digital PR campaigns. Our social media experts provide everything you’ll need from asset creation and community management to influencer engagement, measurement and risk mitigation.





News & Views

Our latest blog posts 

With many major newspapers in Singapore cutting staff, the local PR industry is nervously wondering what the changes mean for them.

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Sure, there are apps aplenty that help you with measuring content quality. But when should you listen and when should block your ears and start singing?

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Content marketing is long past the ‘shiny new toy’ stage. The Content Marketing Institute’s most recent benchmark survey reveals 91 per cent of B2B businesses use content marketing, with 63 per cent seeing better results than last year. Content is now an established part of a good marketing strategy. So it’s puzzling that only 9

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Recent Tweets

Running out of reporters – what journalism’s decline means for PR, by @SpectrumGroupAU's Cheryl Tan https://t.co/0LcJiNXqpU


When so many major newspapers in Singapore are cutting staff, what does it mean for the local #PR industry? https://t.co/bXBNUbnNNN via @CherylAhern #news #media

Australia votes YES 🏳️‍🌈 #MarriageEquality

#BREAKING: Australia says YES to same-sex marriage https://t.co/pqRlRc83LB #VoteYes #marriageequality #LoveIsLove #SSM2017

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We're Hiring

We’d love you to join our team

We’re not your average agency. Our team is more like family. We have fun and look after each other, along with our clients.

We specialise in tech, but we’re skilled in running consumer, government and advocacy campaigns too. Basically, we function anywhere that we can use brand journalism, social and digital campaigns, content and PR to tell stories that don’t tell themselves!

Come and make your story part of Spectrum’s.


Join Us