What We do

We’re an integrated communications agency with 20 years of experience. We have a strong PR background, providing clients with senior counsel and strategic advice that supports their overall business goals. We create content designed for audiences who are always connected, highly active and want to be engaged. This means applying journalistic cynicism and avoiding brand wank at all costs. Our social media experts provide everything you’ll need from asset creation and community management to influencer engagement, measurement and risk mitigation.

 

News & Views

Our latest blog posts 

Blackberry fading away to nothing is not surprising, but it means the market is now dominated by companies that are not solely focused on mobile tech. Meanwhile, Verizon answers the question “can you put a price on security?” and it turns out its $US250 million.

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When a tongue-in-cheek blog post about an embarrassing LinkedIn profile photo started getting reported as genuine news, it was a lesson in Alternate Facts. And the importance of not being photographed cuddling a koala or posting that photo to Facebook

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Equality of gender, sexual or race and searching for freedom, acceptance and fairness is a never-ending quest for minority groups. But the discussions around these issues are getting louder, and no matter what news niche you follow, from tech and business news to entertainment, equality was inescapable this week.

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Our Clients

 

 

 

 

Contact Us

We’d love to hear from you

Ben Shipley

Managing Director

ben@spectrumgroup.is
+61 (0)410 712 327

Rachel York

General Manager

 rachel@spectrumgroup.is
 +61 (0)407 282 534

Jessica Tubnor

Client Services Director

 jes@spectrumgroup.is
 +61 (0)405 465 883

Brian Corrigan

Content Director

 brian@spectrumgroup.is
 +61 (0)408 408 036

 

Recent Tweets

Organic reach on social media is in decline: https://t.co/Wzode4BK4z Here are 4 ways to tackle it

Will a new #mobile hardware challenger make an impact on the market soon? @KDTowse looks at this week's #tech news: https://t.co/LE8af6Kfnw

#Influencers can be a hit or a miss. Make sure they're the former with these tips: https://t.co/THSnSWAsB5 via @contently

A lot can be squeezed into 30 seconds. Un-skippable @YouTube ads will no longer be one of them https://t.co/BwPvtmG2qZ

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