What We do

We’re an integrated communications agency with 20 years of experience. We have a strong PR background, providing clients with senior counsel and strategic advice that supports their overall business goals. We create content designed for audiences who are always connected, highly active and want to be engaged. This means applying journalistic cynicism and avoiding brand wank at all costs. We create and execute digital PR campaigns. Our social media experts provide everything you’ll need from asset creation and community management to influencer engagement, measurement and risk mitigation.

 

 

 

 

News & Views

Our latest blog posts 

Microcopy may seem simply functional, but its a chance for your brand voice to shine and your customer experience to be memorable.

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With brands and news articles banished from users’ news feeds, what will the changes to Facebook’s algorithms mean for you?

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2017 was a big year, so we’re looking ahead to predict the likely trends in 2018. Here’s what we think will – and won’t – happen in the next 12 months.

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Our Clients

 

 

 

 

 

Contact Us

We’d love to hear from you

 

 

 

 

Recent Tweets

Comms experts Skelton and Bowman join @SpectrumGroupAU https://t.co/TvMqJszIvo

Happy #ChineseNewYear from all of us at Spectrum Group! 恭喜发财

Spreading the word about Can Do, an app that lets you offer practical support to loved ones with a serious illness https://t.co/XnmhCgLvTp

#Microcopy has a huge impact on your brand. We look at what it is and why it's so important, with examples from @Spotify @Mumbrellanews @IMDb and @Dropbox https://t.co/9forp2xfSL

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We're Hiring

We’d love you to join our team

We’re not your average agency. Our team is more like family. We have fun and look after each other, along with our clients.

We specialise in tech, but we’re skilled in running consumer, government and advocacy campaigns too. Basically, we function anywhere that we can use brand journalism, social and digital campaigns, content and PR to tell stories that don’t tell themselves!

Come and make your story part of Spectrum’s.

 

Join Us