It seems like every other week there’s blown gaskets over something a brand says or does. But, assuming you are not the sort of company that physically assaults customers, how worried do you need to be that next week it will be your turn?
Working in PR fosters certain traits that almost always creep into the way we behave off the clock, so if you are friends with (or, god forbid, married to) someone in the comms industry, don’t be surprised when these things happen to you
So you’ve graduated from uni and are looking to land your first job as a PR account executive. What should you expect your day to look like? Spreadsheets, shark suits and seeding is the answer.
Criticism of your brand may be from a genuinely disgruntled customer, but it could be a digital smear campaign organised by the fake news industry. How worried should you be about what the rise of sock puppet social media means for your business?
Put down that template! There’s nothing worse than a deck that’s chock full of detail but gives you no clarity. Before you start your next presentation, ask yourself these seven questions about PowerPoint design for a slideshow with purpose
If you were on the internet (or in a pub) this week, you’ll know it was an eventful one for the Coopers Brewery, its brand management and, well, Australia. We look at what went wrong and how you can avoid making the same mistakes.