Put down that template! There’s nothing worse than a deck that’s chock full of detail but gives you no clarity. Before you start your next presentation, ask yourself these seven questions about PowerPoint design for a slideshow with purpose
If you were on the internet (or in a pub) this week, you’ll know it was an eventful one for the Coopers Brewery, its brand management and, well, Australia. We look at what went wrong and how you can avoid making the same mistakes.
We can’t shake Smash Mouth, but what about our need for privacy? WikiLeaks’s Vault 7 and the Coachella breach suggests that in this area, we are no longer all-stars. The only way to keep our data safe would be if we were walking on the sun
Marketing hasn’t changed. Potentially it never will, and doesn’t need to. But many marketing tactics don’t work like they used to, so here’s what your brand need to pay attention to if you want to reach your audiences in 2017. (Hint: it’s not focusing on yourself)
We all secretly worry about saying the wrong name at the wrong time. At least now, we can rest easier. If you ever do call Rebecca “Leslie” just look them in the eye and say ” it happens to everyone. Just look at Warren Beatty and Faye Dunaway at the Oscars.”
Too much brand content is full of unintelligible buzzwords and sales pitches. If it’s telling a story, it’s not a particularly interesting one. Long before every marketing guru was called ‘Chief of Storytelling’, these authors wrote great stories. So who better to turn to for great content advice?
Blackberry fading away to nothing is not surprising, but it means the market is now dominated by companies that are not solely focused on mobile tech. Meanwhile, Verizon answers the question “can you put a price on security?” and it turns out its $US250 million.
When a tongue-in-cheek blog post about an embarrassing LinkedIn profile photo started getting reported as genuine news, it was a lesson in Alternate Facts. And the importance of not being photographed cuddling a koala or posting that photo to Facebook
Equality of gender, sexual or race and searching for freedom, acceptance and fairness is a never-ending quest for minority groups. But the discussions around these issues are getting louder, and no matter what news niche you follow, from tech and business news to entertainment, equality was inescapable this week.
Personalisation of content takes time that we often don’t have. However when the options are sacrifice the time, or risk sacrificing potential customers, the answer is clear. We have collected the top 5 tips for better personalisation, and it involves data you already have.
A lot of tech seems to be perennially coming soon, but this week brought news of some snazzy new gadgets that give us a glimpse of the future, including the Piaggio Gita, Uber Elevate and H&M’s Data Dress. Which ones will we still be waiting for in a decade?
Copyright Law may be dull, but if you ignore it, it could cost your company dearly. The PR industry needs to be particularly careful Don’t be the one busted for copying an article or sharing that hilarious meme with your colleagues
Uber, a brand lauded for its ability to break all the rules, showed us that reputation can still change in the blink of an eye (or tweet). Meanwhile, Telstra demonstrated that, despite its many inadvertent attempts to annoy customers, a brand image can go from strength to strength.
You’re putting all your effort into realising your fantastic new idea. Don’t let a PR misstep put your start-up on the wrong foot. Avoid these common mistakes to help your new business stand out from the crowd and reach the people that count.