11 May 2017
Budget tech

Parliament House, Canberra. Tuesday night’s federal budget focused on the centrist policy ticket items, the big banks’ tax (or levy depending on how you spin it). There was also a logical increase in the Medicare levy to secure funding for the National Disability Insurance Scheme (NDIS). Simply, treasurer Scott Morrison (ScoMo) applied a band-aid formula

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05 May 2017
Pretzels are better than omnichannel marketing. Discuss.

Should you headed down the omnichannel marketing path or is it just smothering the flame of your customers’ love with the blanket of ubiquity? Also, pretzels are really, really delicious.

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27 Apr 2017
How worried should you be about outrage culture

It seems like every other week there’s blown gaskets over something a brand says or does. But, assuming you are not the sort of company that physically assaults customers, how worried do you need to be that next week it will be your turn?

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20 Apr 2017
What happens when you are friends PR

Working in PR fosters certain traits that almost always creep into the way we behave off the clock, so if you are friends with (or, god forbid, married to) someone in the comms industry, don’t be surprised when these things happen to you

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13 Apr 2017
Your No-BS Guide To A Day In The Life Of A PR Account Executive

So you’ve graduated from uni and are looking to land your first job as a PR account executive. What should you expect your day to look like? Spreadsheets, shark suits and seeding is the answer.

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07 Apr 2017
Lessons for PR from Mumbrella CommsCon

What PR industry lessons can we take away from Mumbrella’s recent Sydney CommsCon conference to navigate the challenge of a shifting landscape? What will be the big themes in the industry this year?

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31 Mar 2017

Criticism of your brand may be from a genuinely disgruntled customer, but it could be a digital smear campaign organised by the fake news industry. How worried should you be about what the rise of sock puppet social media means for your business?

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23 Mar 2017
Do you need to design powerpoint

Put down that template! There’s nothing worse than a deck that’s chock full of detail but gives you no clarity. Before you start your next presentation, ask yourself these seven questions about PowerPoint design for a slideshow with purpose

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