Facebook is a company with a vision and aspiration. The social media giant’s very public initiative to bring the internet to the poor and recent test of a ‘conversation topics’ AI demonstrate there is a drive in the company to push the boundaries of technology and bring the benefits to all.
By Carrington in Blog
When it comes to campaign advertising, social media data serves the same function as gold bullion does in wealth, it’s the metric that informs our investment decision making. The difference is that unlike the gold trade, there’s no regulation looking out for our best interests.
Studying history in my youth, my favourite aspect was the stories of the great adventurers. Magellan, Columbus, Drake, and Cook were chartered by kings and queens and set out to explore a world of which they were largely ignorant. When they returned, they regaled the royal audience with tales and trade goods. Indeed, Drake gave
When the first Apple Watch arrived early last year, the reaction was muted. The entire smartwatch genre appeared to generate much the same reaction, one collective “meh”. The problem with this category of wearables is that it didn’t offer anything you couldn’t get elsewhere on something that you already have. It offered the cut-down functionality
As a sales organisation you’re focused on hitting this quarter’s target. Frontline staff will often think of little else and all they want from marketing is more leads that will help them hit the number. They want those leads right now and, when the quarter ends, the cycle starts again. Unfortunately, your potential customers don’t
Apple chief Tim Cook has a utopian vision. He’s dreaming of a world where people in developed countries, and eventually the rest of the world, have augmented reality experiences every day. Although he admits this will “take a while” because of technical challenges, he sees a future where AR is “almost like eating three meals
By Kerrie in Blog
You’ve heard the mantra: content is king. It’s the only way to cut through now that your audience is accustomed to tuning out advertising. It builds brand trust, delivers high-quality leads and improves customer loyalty.
He’s sexist… He’s racist… He doesn’t know what he’s doing… He sniffed too much. These are typical of the comments levelled at Donald Trump after last week’s first Presidential Debate – which according to consensus, he lost. It also informed much of Alec Baldwin’s impersonation of Trump in a Saturday Night Live sketch from the
The Australian government’s often dysfunctional relationship with IBM just got a little worse. They’re like one of those couples who constantly fight in public, but never break up. In its senate inquiry submission over #CensusFail, the Australian Bureau of Statistics performed its best rendition of Shaggy’s reggae-rap classic, It Wasn’t Me. The ABS had extensively
I’ve spent countless hours preparing messaging documents for clients. Often this involved breaking complex propositions down into words and numbers before fitting them into a triangle and three columns to a create a message house. I’ve sold many of these in the past, championing their single, simple messages as a way to speak and be understood. I was wrong. Here’s why:
When planning the next big product launch there’s a natural tendency to focus on delivering the perfect result, with little thought of what to do if things go awry.
The federal government was applauded this week after announcing a $23 million support program for Australian start-up incubators. We’ve been subjected to endless rhetoric about innovation and the digital economy for a couple of years now, so it’s good to see the Turnbull government putting some cash behind an initiative like this. Having said that,
My son recently graduated from watching animated features to Star Wars. As one of the world’s great examples of archetype-based storytelling, there are many lessons a brand can take from the movie series. But I’ve been thinking a lot lately about the role of a hero and how you bring people into the story.
In today’s world of rapidly evolving technology, where everyone’s striving to be the next ‘disruptor’, creativity and innovation are held up as the hallmarks of success. Creative ideas help businesses to stay ahead of the curve, develop more dynamic cultures and propel strategic thinking. Yet there’s a widely held misconception that unless you’re an entrepreneur