17 Feb 2017
Workplace equality feminism

Equality of gender, sexual or race and searching for freedom, acceptance and fairness is a never-ending quest for minority groups. But the discussions around these issues are getting louder, and no matter what news niche you follow, from tech and business news to entertainment, equality was inescapable this week.

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16 Feb 2017
Personalized

Personalisation of content takes time that we often don’t have. However when the options are sacrifice the time, or risk sacrificing potential customers, the answer is clear. We have collected the top 5 tips for better personalisation, and it involves data you already have.

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10 Feb 2017
tech gadgets

A lot of tech seems to be perennially coming soon, but this week brought news of some snazzy new gadgets that give us a glimpse of the future, including the Piaggio Gita, Uber Elevate and H&M’s Data Dress. Which ones will we still be waiting for in a decade?

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09 Feb 2017

Copyright Law may be dull, but if you ignore it, it could cost your company dearly. The PR industry needs to be particularly careful Don’t be the one busted for copying an article or sharing that hilarious meme with your colleagues

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03 Feb 2017
Uber fluffs its reputation management

Uber, a brand lauded for its ability to break all the rules, showed us that reputation can still change in the blink of an eye (or tweet). Meanwhile, Telstra demonstrated that, despite its many inadvertent attempts to annoy customers, a brand image can go from strength to strength.

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31 Jan 2017
Don't make these public relations mistakes with your start-up

You’re putting all your effort into realising your fantastic new idea. Don’t let a PR misstep put your start-up on the wrong foot. Avoid these common mistakes to help your new business stand out from the crowd and reach the people that count.

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20 Dec 2016
Buzzwords

Let’s deep dive into dynamic forward-thinking as we circle back to think outside the box to develop synergy to predict the game-changing buzzwords of 2017. After all, those who do not learn from the past are doomed to repeat it.

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16 Dec 2016

‘Twas the night before Christmas and all through the house, not a creature was stirring, except maybe some hackers compromising your data security. And by compromising we mean making your company’s worst nightmare a reality; losing data worth 52 tonnes of pepperoni pizza.

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15 Dec 2016
2017 predictions

With many of us more than happy to put the events of 2016 as far behind us as possible, let’s instead turn our attention to our 2017 predictions. We’ve consulted the Magic 8 Balls and thrown in invaluable experiential knowledge to foresee what’s in store for 2017.

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09 Dec 2016
social media advertising will surpass newspaper ads in 2020

Worldwide social media advertising revenue will soar to $US50 billion ($67 billion) by 2019 and outpace newspapers the following year. It’s clear that audience behaviour is redefining itself, and to effectively reach your target you must first know that they live everywhere. Everywhere but TV.

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08 Dec 2016
Photo ruined career

A joke between friends might not reflect as well to the world at large, so think about every aspect of your online presence. Every upload accumulates to create your personal brand, make sure it’s one you want seen by the entire cyberspace.

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02 Dec 2016
tech skills shortage

Australia has a tech skills shortage. Fixing it will require both a short and long-term solution if we don’t want to be left behind. Are the 457 visas essential in filling a gap in the IT industry, or are they preventing Australian graduates from fulfilling their potential?

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30 Nov 2016
Digital marketing

A successful digital marketing strategy is about optimising for performance, not position. Before you focus on chasing the top spot, look at the bigger picture. Your audience isn’t looking for more content, but rather better content in their language, reflecting their understandings and wants.

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25 Nov 2016
social media innovation

Social media innovation often means borrowing your competitors’ ideas. What does it mean for Snapchat now that Instagram is following its lead. Will Social Media Platforms differentiate through continuous innovation rather than monopolising their best features? The battle for user domination has begun.

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24 Nov 2016

Fake news has exploded; it’s a serious business with essentially free money. What does it mean for your brand in the post-truth environment? There are concerns that fake news influenced the 2016 USA Election. If fake news can sway vote’s, imagine its potential to tarnish your brand.

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