14 Jun 2017
What I Learned From My Pr Internship (And It's Not How To Order Coffee)

While a university degree covers a lot of the theory, a PR internship taught me the day-to-day realities of working in the industry. Here are the three main lessons

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02 Jun 2017
Putting Users At The Centre Of Your Design Thinking

Design is a slippery beast, it’s forever evolving and expanding its lexicon. Design thinking means bringing design in from the beginning to create solutions that match your users’ problems

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11 May 2017
Budget tech

Parliament House, Canberra. Tuesday night’s federal budget focused on the centrist policy ticket items, the big banks’ tax (or levy depending on how you spin it). There was also a logical increase in the Medicare levy to secure funding for the National Disability Insurance Scheme (NDIS). Simply, treasurer Scott Morrison (ScoMo) applied a band-aid formula

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05 May 2017
Pretzels are better than omnichannel marketing. Discuss.

Should you headed down the omnichannel marketing path or is it just smothering the flame of your customers’ love with the blanket of ubiquity? Also, pretzels are really, really delicious.

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27 Apr 2017
How worried should you be about outrage culture

It seems like every other week there’s blown gaskets over something a brand says or does. But, assuming you are not the sort of company that physically assaults customers, how worried do you need to be that next week it will be your turn?

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20 Apr 2017
What happens when you are friends PR

Working in PR fosters certain traits that almost always creep into the way we behave off the clock, so if you are friends with (or, god forbid, married to) someone in the comms industry, don’t be surprised when these things happen to you

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13 Apr 2017
Your No-BS Guide To A Day In The Life Of A PR Account Executive

So you’ve graduated from uni and are looking to land your first job as a PR account executive. What should you expect your day to look like? Spreadsheets, shark suits and seeding is the answer.

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07 Apr 2017
Lessons for PR from Mumbrella CommsCon

What PR industry lessons can we take away from Mumbrella’s recent Sydney CommsCon conference to navigate the challenge of a shifting landscape? What will be the big themes in the industry this year?

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