27 Jul 2017

Congrats! You just landed a new job and…oh wow…you’re starting a new job, oh god! “What do I wear?” “Will the others like me?” “They made a huge mistake. I’m not ready!” Before you have a meltdown, read on. As the newest edition to Spectrum I know exactly how you feel. I’m the littlest junior

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12 Jul 2017
8-tips-get-hired-job

Going for a new job is always nerve-wracking. You never get used to it, you can never be 100 per cent prepared and you never really know how you went in the other person’s eyes. As a regular job interviewer, every candidate manages to surprise me in some way. Often, it’s a good surprise. Others…

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05 Jul 2017
And_I_say_HEY: Comms Lessons_from_Arthur_the_Aardvark

With so many great lessons about working together, being yourself and being aware of fake news, Arthur, your favourite childhood cartoon, is full of relevant lessons for comms and PR peeps.

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29 Jun 2017
Be Brave, Lead And They Will Follow

eSports scaled from selling a few tickets, to selling out Madison Square Garden, all whilst being shunned by mainstream media. In the face of innovation and change, find your niche, talk to customers directly, and the media will follow (albeit kicking and screaming).

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14 Jun 2017
What I Learned From My Pr Internship (And It's Not How To Order Coffee)

While a university degree covers a lot of the theory, a PR internship taught me the day-to-day realities of working in the industry. Here are the three main lessons

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02 Jun 2017
Putting Users At The Centre Of Your Design Thinking

Design is a slippery beast, it’s forever evolving and expanding its lexicon. Design thinking means bringing design in from the beginning to create solutions that match your users’ problems

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11 May 2017
Budget tech

Parliament House, Canberra. Tuesday night’s federal budget focused on the centrist policy ticket items, the big banks’ tax (or levy depending on how you spin it). There was also a logical increase in the Medicare levy to secure funding for the National Disability Insurance Scheme (NDIS). Simply, treasurer Scott Morrison (ScoMo) applied a band-aid formula

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05 May 2017
Pretzels are better than omnichannel marketing. Discuss.

Should you headed down the omnichannel marketing path or is it just smothering the flame of your customers’ love with the blanket of ubiquity? Also, pretzels are really, really delicious.

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