09 Dec 2016
social media advertising will surpass newspaper ads in 2020

Worldwide social media advertising revenue will soar to $US50 billion ($67 billion) by 2019 and outpace newspapers the following year according to predictions announced this week. It’s a clear sign that audience behaviour is redefining itself. By the end of this year, the Australian advertising market will be worth $13.5 billion. In 2017 it will be about

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08 Dec 2016
Photo ruined career

For those marketers out there tired of hearing how your online content must reflect your brand, I have a tale of woe that will bring it to life for you. I can often be a bit silly in my office and even joke around with my clients. But I like to think that I always

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02 Dec 2016
tech skills shortage

Australia has a tech skills shortage. The Turnbull Government’s talk of an innovation agenda has buoyed the local sector but fixing the knowledge gap is easier said than done. While Australia’s ICT sector continues to grow, the number of graduates in this field has declined since the early 2000s. In fact, Deloitte predicts that between

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30 Nov 2016
Digital marketing

Do you want Google to give your website a high ranking? The short answer is yes, of course. Everyone wants to be number one and there’s nothing wrong with that. However, before you spend all your time and money chasing top spot bragging rights, take a step back and look at the bigger picture. Running

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25 Nov 2016
social media innovation

Social media platforms have come and gone over the years. As each new one rises to glory, many of its established rivals ‘borrow’ features. But does this imitation always lead to an improved product? Invention vs. Innovation While Facebook largely invented the feed, it now relies more on imitation. It takes more than a few

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24 Nov 2016
fake-news-bigfoot

The spotlight has intensified on one of the few sectors of the publishing world to experience explosive growth recently: fake news. “Fake news” used to be something people did to troll for reactions and clicks. Pick a B-list celebrity no longer in the limelight, preferably one that is likely to have been famous during your

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18 Nov 2016
max-insight-peach-emoji

Customer complaints. Since the advent of social media and user review sites, they’ve gathered more steam and taken on a new life. You only have to take a quick scan of Coles or Woolworths’ Facebook page to get the picture. These businesses must feel like the parent who faces the dilemma of whether to satisfy

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16 Nov 2016
content-lessons-from-fast-and-furious

You might think that a franchise about illegal street racers is irrelevant to your organisation’s content strategy. That’s because you’re not me. Once you watch these movies about 16 or 17 times, you realise the only thing Fast & Furious movies can’t teach you is how to drink beer. (Friends don’t let friends drink Corona

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11 Nov 2016
blog-max-insight-2

via GIPHY This is how the world reacted to the news of Donald Trump’s election as US President this week. And the technology industry was no exception. Trump didn’t say much about his technology vision during the campaign. Well, apart from some discussion of hacking “the cyber” in a Presidential debate. When he did talk tech,

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10 Nov 2016
pexels-party-image

“You gotta fight, for your right, to party” Your career depends on it! With the silly season fast approaching, it’s time to think about your upcoming social calendar and fitting everything in. If you’re like me, you probably already have a few Christmas event requests on Facebook and before long, you will be double and

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04 Nov 2016
MaxInsightOnlineshopping

With each emerging technology or social media channel, retailers are on a never-ending quest to turn viewers into consumers. This is shifting how we shop and interact with retail businesses. Facebook, Twitter and Pinterest all have their shopping tools to drive digital transactions. And this week, Instagram CEO Marne Levine, who is focused on building

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02 Nov 2016
jade_crime-scene

In the media relations system, mistakes made by PR agencies are considered especially heinous. In Sydney, the dedicated journalists who call out these embarrassing felonies are members of an elite squad known as the Journalist Victims unit. These are their stories.

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31 Oct 2016
what-having-kids-is-good

Jam kisses smudged on your silk shirt. Playdough lost in the tread of your work flats. It would be easy to convince yourself that work and kids don’t mix. Many people think kids are the beginning of the end for women with careers – and how sad that is. We once interviewed a candidate who

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28 Oct 2016
blog-max-insight

Foxtel’s new pricing structure, announced this week, has been described as a rival to streaming services Netflix and Stan, and touted by the brand as offering “greater choice and flexibility”. The new structure includes hit shows from HBO, MTV and FOX8 (among others) in a $15 a month package. It’s also another tactic in Foxtel’s

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26 Oct 2016
journalist

Most journalists would be an uneasy fit within your marketing department. They won’t be looking for opportunities to make your products and services part of the story. They’ll be uncomfortable when team conversations descend into industry acronyms and business buzzwords. They won’t drink freely from the font of corporate Kool-Aid. And that’s exactly why you

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