13 Dec 2017
Are you out of content ideas? Data is the answer

Once you’ve mined the obvious topics, generating content ideas is challenging. Luckily, you have access to a wealth of material if you know where to look.

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08 Dec 2017
What can content do to heal poor morale?

The worst is over. The redundancies, restructures and reduced budgets are in the past. As you rebuild, what’s the content-staff morale link?

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24 Nov 2017
Create content

Your content is the voice of your brand and often speaks directly to your customers. When you create content, you need skills and strategy.

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16 Nov 2017
What do the staff cuts at Singapore newspapers mean for PR

With many major newspapers in Singapore cutting staff, the local PR industry is nervously wondering what the changes mean for them.

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09 Nov 2017
There’s measuring content quality and there’s being stupid

Sure, there are apps aplenty that help you with measuring content quality. But when should you listen and when should block your ears and start singing?

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12 Oct 2017
measurement is the missing ingredient from your content strategy

Content marketing is long past the ‘shiny new toy’ stage. The Content Marketing Institute’s most recent benchmark survey reveals 91 per cent of B2B businesses use content marketing, with 63 per cent seeing better results than last year. Content is now an established part of a good marketing strategy. So it’s puzzling that only 9

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27 Sep 2017
Can You Bypass Traditional Media In A Digital Age?

From Baird, Clover and even Trump himself, what can politicians teach us about the right and wrong way to engage with media

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24 Aug 2017
new-content-marketing-perspective

With so much content competing for our time, brands need to find ways to tell a better story to see content marketing results.

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