12 Oct 2017
measurement is the missing ingredient from your content strategy

Content marketing is long past the ‘shiny new toy’ stage. The Content Marketing Institute’s most recent benchmark survey reveals 91 per cent of B2B businesses use content marketing, with 63 per cent seeing better results than last year. Content is now an established part of a good marketing strategy. So it’s puzzling that only 9

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27 Sep 2017
Can You Bypass Traditional Media In A Digital Age?

From Baird, Clover and even Trump himself, what can politicians teach us about the right and wrong way to engage with media

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24 Aug 2017
new-content-marketing-perspective

With so much content competing for our time, brands need to find ways to tell a better story to see content marketing results.

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16 Aug 2017
Why You Need To Be A Generalist Designer

Once, design was a highly specialised field. But with new technology always around the corner, the successful designer today adapts to any format

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09 Aug 2017
Disneyland Brand Engagement

A trip to Disneyland is a masterclass in brand engagement. With an attention to detail that goes right down to the bins, everything tells a story. Here is what you can learn about your messaging and content from the Happiest Place on Earth

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27 Jul 2017

Congrats! You just landed a new job and…oh wow…you’re starting a new job, oh god! “What do I wear?” “Will the others like me?” “They made a huge mistake. I’m not ready!” Before you have a meltdown, read on. As the newest edition to Spectrum I know exactly how you feel. I’m the littlest junior

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12 Jul 2017
8 Insider Tips To Help You Ace A Job Interview

Job interviews are nerve-wracking. Every candidate surprises me in some way, for better or worse. Here are a few critical elements we look for in a prospective hire in all levels of our business

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05 Jul 2017
And_I_say_HEY: Comms Lessons_from_Arthur_the_Aardvark

With so many great lessons about working together, being yourself and being aware of fake news, Arthur, your favourite childhood cartoon, is full of relevant lessons for comms and PR peeps.

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