Going for a new job is always nerve-wracking. You never get used to it, you can never be 100 per cent prepared and you never really know how you went in the other person’s eyes. As a regular job interviewer, every candidate manages to surprise me in some way. Often, it’s a good surprise. Others…
With so many great lessons about working together, being yourself and being aware of fake news, Arthur, your favourite childhood cartoon, is full of relevant lessons for comms and PR peeps.
eSports scaled from selling a few tickets, to selling out Madison Square Garden, all whilst being shunned by mainstream media. In the face of innovation and change, find your niche, talk to customers directly, and the media will follow (albeit kicking and screaming).
While a university degree covers a lot of the theory, a PR internship taught me the day-to-day realities of working in the industry. Here are the three main lessons
Design is a slippery beast, it’s forever evolving and expanding its lexicon. Design thinking means bringing design in from the beginning to create solutions that match your users’ problems
Parliament House, Canberra. Tuesday night’s federal budget focused on the centrist policy ticket items, the big banks’ tax (or levy depending on how you spin it). There was also a logical increase in the Medicare levy to secure funding for the National Disability Insurance Scheme (NDIS). Simply, treasurer Scott Morrison (ScoMo) applied a band-aid formula
Should you headed down the omnichannel marketing path or is it just smothering the flame of your customers’ love with the blanket of ubiquity? Also, pretzels are really, really delicious.
It seems like every other week there’s blown gaskets over something a brand says or does. But, assuming you are not the sort of company that physically assaults customers, how worried do you need to be that next week it will be your turn?