In 2017, content is the lifeblood of the digital world. It’s where most of us spend a good chunk of our lives. News articles and blogs flood our social media feeds and we watch one billion hours of YouTube video every day. Business strategies are increasingly driven by clicks, so it’s not surprising marketers in
A trip to Disneyland is a masterclass in brand engagement. With an attention to detail that goes right down to the bins, everything tells a story. Here is what you can learn about your messaging and content from the Happiest Place on Earth
Congrats! You just landed a new job and…oh wow…you’re starting a new job, oh god! “What do I wear?” “Will the others like me?” “They made a huge mistake. I’m not ready!” Before you have a meltdown, read on. As the newest edition to Spectrum I know exactly how you feel. I’m the littlest junior
With so many great lessons about working together, being yourself and being aware of fake news, Arthur, your favourite childhood cartoon, is full of relevant lessons for comms and PR peeps.
eSports scaled from selling a few tickets, to selling out Madison Square Garden, all whilst being shunned by mainstream media. In the face of innovation and change, find your niche, talk to customers directly, and the media will follow (albeit kicking and screaming).
While a university degree covers a lot of the theory, a PR internship taught me the day-to-day realities of working in the industry. Here are the three main lessons