When planning the next big product launch there’s a natural tendency to focus on delivering the perfect result, with little thought of what to do if things go awry.
The federal government was applauded this week after announcing a $23 million support program for Australian start-up incubators. We’ve been subjected to endless rhetoric about innovation and the digital economy for a couple of years now, so it’s good to see the Turnbull government putting some cash behind an initiative like this. Having said that,
My son recently graduated from watching animated features to Star Wars. As one of the world’s great examples of archetype-based storytelling, there are many lessons a brand can take from the movie series. But I’ve been thinking a lot lately about the role of a hero and how you bring people into the story.
In today’s world of rapidly evolving technology, where everyone’s striving to be the next ‘disruptor’, creativity and innovation are held up as the hallmarks of success. Creative ideas help businesses to stay ahead of the curve, develop more dynamic cultures and propel strategic thinking. Yet there’s a widely held misconception that unless you’re an entrepreneur
Is your channel marketing content still focused on promoting the features of your latest products and services? That’s been the focus of market development funds (MDF) since they were introduced three decades ago but this outdated approach is no longer having the desired impact. That’s because buyers have so many other sources of information before
Few of us can forget the great ‘What colour is this dress debate” that went viral on social media in the early days of 2015.
Today Spectrum Group marks its 20th birthday. And while we pause to fondly recall that in 1996 we were all surfing the net on the information superhighway and doing the Macarena with our Palm Pilots held proudly aloft, we also have an eye on the future.
I have on more than one occasion been heartily guffawing at a delightful satire of clickbait headlines in my Facebook feed only to realise that the post isn’t from The Reductress (The Onion of women’s magazines), but an actual article from XOJane.
Almost every writer has jumped on the Pokemon Go bandwagon, but few have moved beyond level one (hype) of the world’s fastest growing idea ever. With that in mind, here as some takeouts you probably aren’t sick of hearing about the craze.
It’s not news that your brand needs to be on social media. Your customers are spending more time than ever on their social channels – they’re scrolling through Instagram when they wake up, checking Facebook while they’re in line for a coffee and getting lost in their Twitter feed on the train. And that’s just
Too busy to take a break right now? With impending deadlines, a calendar full of meetings, a packed to-do-list, open tabs on your browser and unread emails, downtime rarely takes priority. Throw in the world of smartphones and laptops and recharging ourselves goes out the window. In the book No One Understands You and What
Some people will tell you there’s never been a worse time to be a young journalist. Building a case to support these claims isn’t difficult. You’ve likely paid a lot of money to get through university and the going rate for a junior reporter isn’t going to put a dent in that debt anytime soon.