24 Aug 2017
new-content-marketing-perspective

In 2017, content is the lifeblood of the digital world. It’s where most of us spend a good chunk of our lives. News articles and blogs flood our social media feeds and we watch one billion hours of YouTube video every day. Business strategies are increasingly driven by clicks, so it’s not surprising marketers in

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16 Aug 2017
Why You Need To Be A Generalist Designer

Once, design was a highly specialised field. But with new technology always around the corner, the successful designer today adapts to any format

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09 Aug 2017
Disneyland Brand Engagement

A trip to Disneyland is a masterclass in brand engagement. With an attention to detail that goes right down to the bins, everything tells a story. Here is what you can learn about your messaging and content from the Happiest Place on Earth

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27 Jul 2017

Congrats! You just landed a new job and…oh wow…you’re starting a new job, oh god! “What do I wear?” “Will the others like me?” “They made a huge mistake. I’m not ready!” Before you have a meltdown, read on. As the newest edition to Spectrum I know exactly how you feel. I’m the littlest junior

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12 Jul 2017
8 Insider Tips To Help You Ace A Job Interview

Job interviews are nerve-wracking. Every candidate surprises me in some way, for better or worse. Here are a few critical elements we look for in a prospective hire in all levels of our business

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05 Jul 2017
And_I_say_HEY: Comms Lessons_from_Arthur_the_Aardvark

With so many great lessons about working together, being yourself and being aware of fake news, Arthur, your favourite childhood cartoon, is full of relevant lessons for comms and PR peeps.

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29 Jun 2017
Be Brave, Lead And They Will Follow

eSports scaled from selling a few tickets, to selling out Madison Square Garden, all whilst being shunned by mainstream media. In the face of innovation and change, find your niche, talk to customers directly, and the media will follow (albeit kicking and screaming).

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14 Jun 2017
What I Learned From My Pr Internship (And It's Not How To Order Coffee)

While a university degree covers a lot of the theory, a PR internship taught me the day-to-day realities of working in the industry. Here are the three main lessons

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