25 Jan 2018

Microcopy may seem simply functional, but its a chance for your brand voice to shine and your customer experience to be memorable.

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16 Jan 2018
Facebook Is Changing How Much Should You Panic

With brands and news articles banished from users’ news feeds, what will the changes to Facebook’s algorithms mean for you?

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19 Dec 2017
8 trends that will change the game in 2018

2017 was a big year, so we’re looking ahead to predict the likely trends in 2018. Here’s what we think will – and won’t – happen in the next 12 months.

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13 Dec 2017
Are you out of content ideas? Data is the answer

Once you’ve mined the obvious topics, generating content ideas is challenging. Luckily, you have access to a wealth of material if you know where to look.

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08 Dec 2017
What can content do to heal poor morale?

The worst is over. The redundancies, restructures and reduced budgets are in the past. As you rebuild, what’s the content-staff morale link?

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24 Nov 2017
Create content

Your content is the voice of your brand and often speaks directly to your customers. When you create content, you need skills and strategy.

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16 Nov 2017
What do the staff cuts at Singapore newspapers mean for PR

With many major newspapers in Singapore cutting staff, the local PR industry is nervously wondering what the changes mean for them.

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09 Nov 2017
There’s measuring content quality and there’s being stupid

Sure, there are apps aplenty that help you with measuring content quality. But when should you listen and when should block your ears and start singing?

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