22 Feb 2017
What happens you go viral and become fake news

When a tongue-in-cheek blog post about an embarrassing LinkedIn profile photo started getting reported as genuine news, it was a lesson in Alternate Facts. And the importance of not being photographed cuddling a koala or posting that photo to Facebook

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08 Dec 2016
Photo ruined career

A joke between friends might not reflect as well to the world at large, so think about every aspect of your online presence. Every upload accumulates to create your personal brand, make sure it’s one you want seen by the entire cyberspace.

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11 Nov 2016

Given the vagueness of Trump’s policies, there is, unsurprisingly, a level of uncertainty around what his presidency will bring. The US is the home of some of the largest technology firms, so what happens there will ripple through the sector across the globe.

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04 Oct 2016
PR Lessons from Presidential debates

Hillary Clinton is a prime example of a career politician. Trump resembles the anti-politician. Yet in a live face-to-face debate Clinton struggles to come out on top. In a normal election race Trump wouldn’t be taken seriously, but this is not a normal election.

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