Once you’ve mined the obvious topics, generating content ideas is challenging. Luckily, you have access to a wealth of material if you know where to look.
Sure, there are apps aplenty that help you with measuring content quality. But when should you listen and when should block your ears and start singing?
A trip to Disneyland is a masterclass in brand engagement. With an attention to detail that goes right down to the bins, everything tells a story. Here is what you can learn about your messaging and content from the Happiest Place on Earth
It seems like every other week there’s blown gaskets over something a brand says or does. But, assuming you are not the sort of company that physically assaults customers, how worried do you need to be that next week it will be your turn?
We can’t shake Smash Mouth, but what about our need for privacy? WikiLeaks’s Vault 7 and the Coachella breach suggests that in this area, we are no longer all-stars. The only way to keep our data safe would be if we were walking on the sun
You might think that a franchise about illegal street racers is irrelevant to your organisation’s content strategy. From building brand community, to listening and adapting to your audience’s response, the Blockbuster hit, 7 part series provides key insights into brand content success.
Most journalists would be an uneasy fit within your marketing department. And that’s exactly why you need them on your team. Corporate storytelling bridges the gap between what companies want to say and what customers want to hear. Journalists can tell that story through high-quality content.
Smartwatches are replacing the fitness tracker in the drawer, and eliminating the arduous task of taking your smartphone out of your pocket to read an SMS. Whilst they aren’t replacing smartphone’s all together, they are gaining traction in the Australian Marketplace. Does that make them a ‘thing’ now?