10 Mar 2017
Our Privacy is Smashed. Can We Still Open Our Mouths?

We can’t shake Smash Mouth, but what about our need for privacy? WikiLeaks’s Vault 7 and the Coachella breach suggests that in this area, we are no longer all-stars. The only way to keep our data safe would be if we were walking on the sun

Read More

16 Nov 2016

You might think that a franchise about illegal street racers is irrelevant to your organisation’s content strategy. From building brand community, to listening and adapting to your audience’s response, the Blockbuster hit, 7 part series provides key insights into brand content success.

Read More

14 Oct 2016

Smartwatches are replacing the fitness tracker in the drawer, and eliminating the arduous task of taking your smartphone out of your pocket to read an SMS. Whilst they aren’t replacing smartphone’s all together, they are gaining traction in the Australian Marketplace. Does that make them a ‘thing’ now?

Read More

06 Oct 2016
Don’t Make These Mistakes With B2B Content Marketing

You’ve heard the mantra: Content is King. But that only applies if it’s good. Here are the most common B2B content mistakes, and tips to avoid them. Poor content can be damaging. The question of quantity has a simple answer; produce what you can do well.

Read More

30 Sep 2016

IBM and the Australian Government’s relationship is shaky at best, with a new he-said, she-said battle with the ABS. Twitter faces potential sale with Disney, Google and Salesforce interested in gaining some wings. Google gets ready to launch their smartphone, whilst Samsung deal with exploding batteries.

Read More

25 Aug 2016
The future of Comms and Marketing

As Spectrum Group celebrates 20 years, we sit down with our senior team and get them to predict what the next 2 decades in Comms will look like. They uncover their thoughts on future challenges, disruptive technologies, and reflect on lessons learned thus far.

Read More

10 Aug 2016
Don't let clickbait cat write your headlines

Clickbait, whilst once a successful method of generating intrigue, now just damages consumer trust and your organisation’s integrity. Your content headlines should be enticing, not hyperbolic. Headlines should be relevant to the actual content, which, most importantly, needs to be worth opening in the first place.

Read More

07 Jul 2016
7 Brand Social Media Rules When the News Is Terrible

Saying the wrong thing on social media can be damaging on a good day. Amidst a national crisis, getting it wrong can be disastrous for your brand. These 7 steps will keep your brand from turning a natural disaster into a fully-fledged ‘look at me’ campaign.

Read More