08 Mar 2017
Brands that are winning do this

Marketing hasn’t changed. Potentially it never will, and doesn’t need to. But many marketing tactics don’t work like they used to, so here’s what your brand need to pay attention to if you want to reach your audiences in 2017. (Hint: it’s not focusing on yourself)

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17 Oct 2016

The human drive to discover, helps marketers understand how the way people find, share and act on ideas changes in the modern communications ecosystem. In order to secure new customers, companies must create conversations with the customer as the central focus.

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29 Sep 2016

As audience’s become more niche, the message house model is becoming outdated. The complex communication ecosystem responds best to tailored and relevant messages. This allows brands to be present in more places, giving the individual consumer more opportunities to connect with your message.

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21 Sep 2016

Convincing consumers that your brand is the hero they’ve been waiting for, without proper context, is annoying at best and chest-beating at worst. Instead of ending up in this bleak situation, make your customers the heroes. Empower them with the tools to vanquish their villain.

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03 Aug 2016
Lessons from pokemon

Almost every writer has jumped on the Pokemon Go bandwagon, but few have moved beyond level one (hype) of the world’s fastest growing idea ever, until now. We divulge the in’s-and-out’s of Pokemon Go’s initial hiccup’s, exploding success, and whether that success is fleeting.

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16 Jun 2016
Measure of PR Value

Is there a standardised measurement of PR value, of is the process of calculating this value unique to each client? Do the Barcelona Principles 2.0 give PR Practitioners a clear path to measurement, or do they ignore essential PR principles. Is a single formula the answer?

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