Marketing hasn’t changed. Potentially it never will, and doesn’t need to. But many marketing tactics don’t work like they used to, so here’s what your brand need to pay attention to if you want to reach your audiences in 2017. (Hint: it’s not focusing on yourself)
The human drive to discover, helps marketers understand how the way people find, share and act on ideas changes in the modern communications ecosystem. In order to secure new customers, companies must create conversations with the customer as the central focus.
As audience’s become more niche, the message house model is becoming outdated. The complex communication ecosystem responds best to tailored and relevant messages. This allows brands to be present in more places, giving the individual consumer more opportunities to connect with your message.
Convincing consumers that your brand is the hero they’ve been waiting for, without proper context, is annoying at best and chest-beating at worst. Instead of ending up in this bleak situation, make your customers the heroes. Empower them with the tools to vanquish their villain.
Almost every writer has jumped on the Pokemon Go bandwagon, but few have moved beyond level one (hype) of the world’s fastest growing idea ever, until now. We divulge the in’s-and-out’s of Pokemon Go’s initial hiccup’s, exploding success, and whether that success is fleeting.
Is there a standardised measurement of PR value, of is the process of calculating this value unique to each client? Do the Barcelona Principles 2.0 give PR Practitioners a clear path to measurement, or do they ignore essential PR principles. Is a single formula the answer?