Uber, a brand lauded for its ability to break all the rules, showed us that reputation can still change in the blink of an eye (or tweet). Meanwhile, Telstra demonstrated that, despite its many inadvertent attempts to annoy customers, a brand image can go from strength to strength.
The first step in good media relations is not annoying journalists. Ignore this step, and you risk being yet another PR faux pas in an email chain. Start with Relationship building. Yep, just like they told you at uni, networking is the real deal.
The world will see more knowledge in the next fifty years than it did in the last…Or will it? Can we beat the moon landing and the birth of the internet? With self-healing concrete and mind reading awaiting us, I’m on the affirmative team for this one.