Worldwide social media advertising revenue will soar to $US50 billion ($67 billion) by 2019 and outpace newspapers the following year. It’s clear that audience behaviour is redefining itself, and to effectively reach your target you must first know that they live everywhere. Everywhere but TV.
Is a social media industry watchdog the answer to the messy and unreliable measurement data of Facebook and Google? In this social media centric world, would an official third-party regulator provide the transparency
and uniformity that’s clearly missing from the industry?