eSports scaled from selling a few tickets, to selling out Madison Square Garden, all whilst being shunned by mainstream media. In the face of innovation and change, find your niche, talk to customers directly, and the media will follow (albeit kicking and screaming).
While a university degree covers a lot of the theory, a PR internship taught me the day-to-day realities of working in the industry. Here are the three main lessons
Working in PR fosters certain traits that almost always creep into the way we behave off the clock, so if you are friends with (or, god forbid, married to) someone in the comms industry, don’t be surprised when these things happen to you
So you’ve graduated from uni and are looking to land your first job as a PR account executive. What should you expect your day to look like? Spreadsheets, shark suits and seeding is the answer.
If you were on the internet (or in a pub) this week, you’ll know it was an eventful one for the Coopers Brewery, its brand management and, well, Australia. We look at what went wrong and how you can avoid making the same mistakes.
We all secretly worry about saying the wrong name at the wrong time. At least now, we can rest easier. If you ever do call Rebecca “Leslie” just look them in the eye and say ” it happens to everyone. Just look at Warren Beatty and Faye Dunaway at the Oscars.”
Blackberry fading away to nothing is not surprising, but it means the market is now dominated by companies that are not solely focused on mobile tech. Meanwhile, Verizon answers the question “can you put a price on security?” and it turns out its $US250 million.
When a tongue-in-cheek blog post about an embarrassing LinkedIn profile photo started getting reported as genuine news, it was a lesson in Alternate Facts. And the importance of not being photographed cuddling a koala or posting that photo to Facebook