Too much brand content is full of unintelligible buzzwords and sales pitches. If it’s telling a story, it’s not a particularly interesting one. Long before every marketing guru was called ‘Chief of Storytelling’, these authors wrote great stories. So who better to turn to for great content advice?
Personalisation of content takes time that we often don’t have. However when the options are sacrifice the time, or risk sacrificing potential customers, the answer is clear. We have collected the top 5 tips for better personalisation, and it involves data you already have.
With many of us more than happy to put the events of 2016 as far behind us as possible, let’s instead turn our attention to our 2017 predictions. We’ve consulted the Magic 8 Balls and thrown in invaluable experiential knowledge to foresee what’s in store for 2017.
Our current media landscape is mobile-centric and customer-driven. How are Foxtel and Apple adapting to customer’s demands? Today’s consumers expect to consume media whenever, wherever and however it suits them. Simplicity and affordability are the central demands. Tap-and-swipe mentalities demand instantaneous digital experiences.
Have you got a severe case of creative block? You are probably falling victim to one of these mistakes. Do not despair, we have the cure. It starts with acknowledging that creativity is a skill, a muscle if you will, that needs to be strengthened.
If creating successful Social Media platforms is an art-form, then consider these brands the modern day Picasso, Monet and Michelangelo. The Queensland Police Department focus on humour (often involving Nickelback), General Electric create meme’s of their founder, and Sharpie let their customers do the hard work.
Consumer’s attention and time should be respected, they are constantly exposed to content, making it harder for your brand to connect with them. Should you be so lucky, apply some cocktail party etiquette to your brand and stop talking about yourself at every opportunity.
If you’re looking to use content to create conversation, build community, and position your brand then you need a content calendar. Creating and adhering to a content calendar will allow your brand voice to be heard with consistency and clarity, whilst holding your team members accountable.
Consumers are constantly bombarded with blog posts, videos and emails; getting their attention is harder than ever, yet they are demanding more from you. Interactivity allows content consumption to be an active and engaging experience for your audience. Most importantly, it puts your audience in control.
Lead Generation is the top organisational goal of B2B content marketing, ahead of sales and brand awareness. Lead generation starts with following the ‘Golden Rules of Content’ to maximise the quality and number of leads generated, and is essential in creating long term customer relationships.
To stand out in this noisy online landscape, paid media channels are now a crucial component of your distribution strategy. But how do you choose which platforms to use, especially when your audience is already bombarded with content? We have broken down your options for you.
Content goes beyond building awareness and engagement. It is a powerful tool that delivers tangible results, converting visitors into paying customers. Begin your content journey by outlining your goals and what classifies conversion. Then, delivering relevant content to targeted groups will maximise your conversion rates.
Your content should be designed to give your audience an engaging and exciting experience. With more than 50% of all content consumed on mobile devices, responsive websites are no longer enough. Mobile is not just a device, but a behaviour; mobile-only content is crucial to align with this.
2015 saw people spend more time watching videos than on social media. Videos can be a clever, entertaining and strategic element to your B2B content. We have taken inspiration from B2B brand’s who are winning with video, to help make your transition into video a success.
We’re all overwhelmed with content. Cutting through the noise is now a significant challenge for every brand. However, it also gives brands opportunities to connect with their audience in creative and engaging ways. We believe the answer lies in podcasts, webinars and interactive content.