If you were on the internet (or in a pub) this week, you’ll know it was an eventful one for the Coopers Brewery, its brand management and, well, Australia. We look at what went wrong and how you can avoid making the same mistakes.
Social Media unleashed the potential of customer complaints. This week Twitter and Apple addressed customer complaints. Twitter implemented new steps to minimise online abuse and silence trolls, whilst Apple ensured that their user’s preferred usage of the peach emoji wasn’t compromised by it’s new design.
Were you the class clown in high school? Are you longing for the days when being a Grade A prankster doesn’t equal getting fired? We present to you: a how-to guide on Office Pranking, without losing your job (because common sense doesn’t come natural for everyone).
Email has taken a backseat recently as marketers concentrate on driving engagement through social media, but email should not be forgotten. See our top five tips to make sure your emails end up engaging your audience, and not in their junk mailbox.
The buyer’s journey is becoming more fragmented and non-linear. By contributing content to LinkedIn, B2B businesses could regain influence over purchasing decisions. Ensure you make the most of the professional platform with 364 million global users; read our steps to success for the social media dark horse.