Social media innovation often means borrowing your competitors’ ideas. What does it mean for Snapchat now that Instagram is following its lead. Will Social Media Platforms differentiate through continuous innovation rather than monopolising their best features? The battle for user domination has begun.
Fake news has exploded; it’s a serious business with essentially free money. What does it mean for your brand in the post-truth environment? There are concerns that fake news influenced the 2016 USA Election. If fake news can sway vote’s, imagine its potential to tarnish your brand.
Social Media unleashed the potential of customer complaints. This week Twitter and Apple addressed customer complaints. Twitter implemented new steps to minimise online abuse and silence trolls, whilst Apple ensured that their user’s preferred usage of the peach emoji wasn’t compromised by it’s new design.
You might think that a franchise about illegal street racers is irrelevant to your organisation’s content strategy. From building brand community, to listening and adapting to your audience’s response, the Blockbuster hit, 7 part series provides key insights into brand content success.
Given the vagueness of Trump’s policies, there is, unsurprisingly, a level of uncertainty around what his presidency will bring. The US is the home of some of the largest technology firms, so what happens there will ripple through the sector across the globe.
It’s not the free drinks! Things such as Christmas parties help build a positive workplace culture and set the tone for the following year. Hiring good people is foundational; success comes when those good people are paired with the right atmosphere, and given opportunities to bond.
With mobile increasingly the platform of choice for how we consume the internet, social media is looking beyond desktop methods. Mobile is combining online shopping with social media, revolutioninsing the retail sector. Consumers desire speedy transactions more than ever, with contactless cards being the weapon of choice.
The first step in good media relations is not annoying journalists. Ignore this step, and you risk being yet another PR faux pas in an email chain. Start with Relationship building. Yep, just like they told you at uni, networking is the real deal.
It would be easy to convince yourself that work and kids don’t mix. It’s time to stop taking the easy way out and analyse this situation. Kids can turn lives upside down, but the result is often employees equipped with new and stronger skills.
Our current media landscape is mobile-centric and customer-driven. How are Foxtel and Apple adapting to customer’s demands? Today’s consumers expect to consume media whenever, wherever and however it suits them. Simplicity and affordability are the central demands. Tap-and-swipe mentalities demand instantaneous digital experiences.
Most journalists would be an uneasy fit within your marketing department. And that’s exactly why you need them on your team. Corporate storytelling bridges the gap between what companies want to say and what customers want to hear. Journalists can tell that story through high-quality content.
Get to know our Client Services Director, Jessica Tubnor, as she talks advice received and given, Army Reserve and dance moves. Jessica has military grade organisation skills, believes experience is everything and daydreams about the people around her spontaneously erupting into song and dance, Broadway style.
Where is the line between tech that is helpful, and tech that’s just plain creepy? Facebook seem to be walking on the latter side of that line lately. Facebook push technological boundaries and create benefits for all, yet they continue to have an image issue.
Is a social media industry watchdog the answer to the messy and unreliable measurement data of Facebook and Google? In this social media centric world, would an official third-party regulator provide the transparency
and uniformity that’s clearly missing from the industry?
The human drive to discover, helps marketers understand how the way people find, share and act on ideas changes in the modern communications ecosystem. In order to secure new customers, companies must create conversations with the customer as the central focus.