Let’s deep dive into dynamic forward-thinking as we circle back to think outside the box to develop synergy to predict the game-changing buzzwords of 2017. After all, those who do not learn from the past are doomed to repeat it.
‘Twas the night before Christmas and all through the house, not a creature was stirring, except maybe some hackers compromising your data security. And by compromising we mean making your company’s worst nightmare a reality; losing data worth 52 tonnes of pepperoni pizza.
With many of us more than happy to put the events of 2016 as far behind us as possible, let’s instead turn our attention to our 2017 predictions. We’ve consulted the Magic 8 Balls and thrown in invaluable experiential knowledge to foresee what’s in store for 2017.
Worldwide social media advertising revenue will soar to $US50 billion ($67 billion) by 2019 and outpace newspapers the following year. It’s clear that audience behaviour is redefining itself, and to effectively reach your target you must first know that they live everywhere. Everywhere but TV.
A joke between friends might not reflect as well to the world at large, so think about every aspect of your online presence. Every upload accumulates to create your personal brand, make sure it’s one you want seen by the entire cyberspace.
Australia has a tech skills shortage. Fixing it will require both a short and long-term solution if we don’t want to be left behind. Are the 457 visas essential in filling a gap in the IT industry, or are they preventing Australian graduates from fulfilling their potential?
A successful digital marketing strategy is about optimising for performance, not position. Before you focus on chasing the top spot, look at the bigger picture. Your audience isn’t looking for more content, but rather better content in their language, reflecting their understandings and wants.
Social media innovation often means borrowing your competitors’ ideas. What does it mean for Snapchat now that Instagram is following its lead. Will Social Media Platforms differentiate through continuous innovation rather than monopolising their best features? The battle for user domination has begun.
Fake news has exploded; it’s a serious business with essentially free money. What does it mean for your brand in the post-truth environment? There are concerns that fake news influenced the 2016 USA Election. If fake news can sway vote’s, imagine its potential to tarnish your brand.
Social Media unleashed the potential of customer complaints. This week Twitter and Apple addressed customer complaints. Twitter implemented new steps to minimise online abuse and silence trolls, whilst Apple ensured that their user’s preferred usage of the peach emoji wasn’t compromised by it’s new design.
You might think that a franchise about illegal street racers is irrelevant to your organisation’s content strategy. From building brand community, to listening and adapting to your audience’s response, the Blockbuster hit, 7 part series provides key insights into brand content success.
Given the vagueness of Trump’s policies, there is, unsurprisingly, a level of uncertainty around what his presidency will bring. The US is the home of some of the largest technology firms, so what happens there will ripple through the sector across the globe.
It’s not the free drinks! Things such as Christmas parties help build a positive workplace culture and set the tone for the following year. Hiring good people is foundational; success comes when those good people are paired with the right atmosphere, and given opportunities to bond.
With mobile increasingly the platform of choice for how we consume the internet, social media is looking beyond desktop methods. Mobile is combining online shopping with social media, revolutioninsing the retail sector. Consumers desire speedy transactions more than ever, with contactless cards being the weapon of choice.
The first step in good media relations is not annoying journalists. Ignore this step, and you risk being yet another PR faux pas in an email chain. Start with Relationship building. Yep, just like they told you at uni, networking is the real deal.