17 Mar 2017

If you were on the internet (or in a pub) this week, you’ll know it was an eventful one for the Coopers Brewery, its brand management and, well, Australia. We look at what went wrong and how you can avoid making the same mistakes.

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15 Mar 2017
don't go viral when you teleconference with kids

Anyone who has ever attended a teleconference from home fears a mishap of BBC Dad proportions. Here are our tips for avoiding drama.

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10 Mar 2017
Our Privacy is Smashed. Can We Still Open Our Mouths?

We can’t shake Smash Mouth, but what about our need for privacy? WikiLeaks’s Vault 7 and the Coachella breach suggests that in this area, we are no longer all-stars. The only way to keep our data safe would be if we were walking on the sun

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08 Mar 2017
Brands that are winning do this

Marketing hasn’t changed. Potentially it never will, and doesn’t need to. But many marketing tactics don’t work like they used to, so here’s what your brand need to pay attention to if you want to reach your audiences in 2017. (Hint: it’s not focusing on yourself)

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03 Mar 2017
How to recover when you say the wrong name

We all secretly worry about saying the wrong name at the wrong time. At least now, we can rest easier. If you ever do call Rebecca “Leslie” just look them in the eye and say ” it happens to everyone. Just look at Warren Beatty and Faye Dunaway at the Oscars.”

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01 Mar 2017
Great Content tips from the world's best authors

Too much brand content is full of unintelligible buzzwords and sales pitches. If it’s telling a story, it’s not a particularly interesting one. Long before every marketing guru was called ‘Chief of Storytelling’, these authors wrote great stories. So who better to turn to for great content advice?

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24 Feb 2017
Blackberry's disapperance means mobile tech not a solo busines

Blackberry fading away to nothing is not surprising, but it means the market is now dominated by companies that are not solely focused on mobile tech. Meanwhile, Verizon answers the question “can you put a price on security?” and it turns out its $US250 million.

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22 Feb 2017
What happens you go viral and become fake news

When a tongue-in-cheek blog post about an embarrassing LinkedIn profile photo started getting reported as genuine news, it was a lesson in Alternate Facts. And the importance of not being photographed cuddling a koala or posting that photo to Facebook

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