eSports scaled from selling a few tickets, to selling out Madison Square Garden, all whilst being shunned by mainstream media. In the face of innovation and change, find your niche, talk to customers directly, and the media will follow (albeit kicking and screaming).
While a university degree covers a lot of the theory, a PR internship taught me the day-to-day realities of working in the industry. Here are the three main lessons
Design is a slippery beast, it’s forever evolving and expanding its lexicon. Design thinking means bringing design in from the beginning to create solutions that match your users’ problems
Parliament House, Canberra. Tuesday night’s federal budget focused on the centrist policy ticket items, the big banks’ tax (or levy depending on how you spin it). There was also a logical increase in the Medicare levy to secure funding for the National Disability Insurance Scheme (NDIS). Simply, treasurer Scott Morrison (ScoMo) applied a band-aid formula
Should you headed down the omnichannel marketing path or is it just smothering the flame of your customers’ love with the blanket of ubiquity? Also, pretzels are really, really delicious.
It seems like every other week there’s blown gaskets over something a brand says or does. But, assuming you are not the sort of company that physically assaults customers, how worried do you need to be that next week it will be your turn?
Working in PR fosters certain traits that almost always creep into the way we behave off the clock, so if you are friends with (or, god forbid, married to) someone in the comms industry, don’t be surprised when these things happen to you
So you’ve graduated from uni and are looking to land your first job as a PR account executive. What should you expect your day to look like? Spreadsheets, shark suits and seeding is the answer.