How To Keep On Top Of Your PR Game In 2016
It’s that time of year again!
You’ve had a relaxing break over Christmas and the New Year and you are ready to kick start 2016 with fresh ideas, creative projects and new goals.
A new year is the perfect opportunity to reflect on the year that’s been to create a great strategy for the year ahead. To start you off, consider the following tips to keep you on top of your PR game in 2016.
Resolve To Be A Better Writer – In 140 Characters Or Less
In the age of Twitter, Snapchat and the like, being succinct is key to getting your message across and helps in making your content effective.
Think Outside The Confines Of Traditional PR
Is a media release your only option? Consider the different avenues available to reach your audience. Your topic may be better suited for the company blog or a series of social media posts.
Become A Better Storyteller
Whilst facts and figures are a great way to persuade your audience to believe or see value in the message you want to convey, a great story goes a long way. This all boils down to what your audience really wants to hear and how it will impact their life.
Be Prepared And Ready To Speak Measurement Upfront, Not When Asked By Your Client
What does the program, strategy or tactic you’re suggesting mean for the bottom line? If you don’t have an answer, maybe you should consider alternatives where you can prove your value.
Resolve To Be More Visual
A picture is worth a thousand words so why not include a photo, video or infographic? When 65 percent of us learn more from visual communication, why wouldn’t you aim to connect with your audience in this way?
Be Reactive Not Responsive
Stay ahead of the game. This is one of the hardest challenges in PR. With looming deadlines and urgent requests it’s important to take some time to ensure you’re across emerging trends and looking for new opportunities to exceed client expectations.
Make 2016 the year to get organised and set some time aside for yourself to take a break. You’ll be more focused and able to achieve a better result for your clients when you’re not burning out. Avoid getting bogged down in too much of the nitty-gritty and become an expert in delegation. One of your colleagues will be more than happy to help you prioritise or give you a helping hand.
Tell your clients what they need to hear, not what they want to hear. Your clients don’t want you to just nod and agree, they want your expert opinion. Your role is to advise them on the best possible ways to achieve the desired results, even if it’s not via the specific route they had in mind.
What are your goals for 2016?