What We do

Multinational business have historically required a presence in each country. The challenge with this approach is that it encourages marketers to focus on the differences between countries, instead of audience similarities.

Niches arrange themselves around shared interests. The internet has removed the distance between ideas and information so audiences can choose what they’re going to look at next. Will they choose something that brings them closer to you?

Spectrum Group works with companies across Asia Pacific. We use quality journalism as a catalyst to develop the type of content that people search across borders to find. We make use of agile marketplaces for talent in ways that allow us to scale quickly and cost effectively. We put more of your marketing budget to work, connecting your ideas with the audience that matters to your business.

Take a roll round our process below, and discover how we approach marketing across markets.


Please get in touch if you’d like to understand how this type of approach will work for your business.



Contact Us

We’d love to hear from you

Spectrum Group
140 Robinson Road
The Working Capitol
Singapore 068907


Ben Shipley

Managing Director

+61 (0)410 712 327

Cheryl Tan

Country Manager

+65 9373 7821


News & Views

Our latest blog posts 

As the ability to reach your Facebook audience diminishes, Groups let you reconnect with them and form a community. Find out why they’re the key to maximising engagement.

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Microcopy may seem simply functional, but its a chance for your brand voice to shine and your customer experience to be memorable.

Read More

With brands and news articles banished from users’ news feeds, what will the changes to Facebook’s algorithms mean for you?

Read More


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Recent Tweets

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"This might seem heavy, but I lost my leg in a forklift accident." Think forklift safety is nothing to be worried about? Take a look at these real forklift incident stories and you might think again. https://t.co/OTKXEh1izh

Brands: A recipe for engagement with Facebook Groups in 10 simple steps by Spectum's @DigitalMediaBoy https://t.co/PCjlQqcixR #fb #facebook #NewsFeed

Advertisers and brands have already felt the impact of recent #Facebook news feed changes. @DigitalMediaBoy thinks Groups could be the key to increasing engagement. Here's why: https://t.co/hm1IP0ywBE

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