What We do

Multinational business have historically required a presence in each country. The challenge with this approach is that it encourages marketers to focus on the differences between countries, instead of audience similarities.

Niches arrange themselves around shared interests. The internet has removed the distance between ideas and information so audiences can choose what they’re going to look at next. Will they choose something that brings them closer to you?

Spectrum Group works with companies across Asia Pacific. We use quality journalism as a catalyst to develop the type of content that people search across borders to find. We make use of agile marketplaces for talent in ways that allow us to scale quickly and cost effectively. We put more of your marketing budget to work, connecting your ideas with the audience that matters to your business.

Take a roll round our process below, and discover how we approach marketing across markets.


Please get in touch if you’d like to understand how this type of approach will work for your business.



Contact Us

We’d love to hear from you

Spectrum Group
The Octagon
#11-17 105 Cecil St Singapore 069534

Ben Shipley

Managing Director

+61 (0)410 712 327

Cheryl Tan

Country Manager

+65 9373 7821


News & Views

Our latest blog posts 

Microcopy may seem simply functional, but its a chance for your brand voice to shine and your customer experience to be memorable.

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With brands and news articles banished from users’ news feeds, what will the changes to Facebook’s algorithms mean for you?

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2017 was a big year, so we’re looking ahead to predict the likely trends in 2018. Here’s what we think will – and won’t – happen in the next 12 months.

Read More


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Comms experts Skelton and Bowman join @SpectrumGroupAU https://t.co/TvMqJszIvo

Happy #ChineseNewYear from all of us at Spectrum Group! 恭喜发财

Spreading the word about Can Do, an app that lets you offer practical support to loved ones with a serious illness https://t.co/XnmhCgLvTp

#Microcopy has a huge impact on your brand. We look at what it is and why it's so important, with examples from @Spotify @Mumbrellanews @IMDb and @Dropbox https://t.co/9forp2xfSL

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