Multinational business have historically required a presence in each country. The challenge with this approach is that it encourages marketers to focus on the differences between countries, instead of audience similarities.
Niches arrange themselves around shared interests. The internet has removed the distance between ideas and information so audiences can choose what they’re going to look at next. Will they choose something that brings them closer to you?
Spectrum Group works with companies across Asia Pacific. We use quality journalism as a catalyst to develop the type of content that people search across borders to find. We make use of agile marketplaces for talent in ways that allow us to scale quickly and cost effectively. We put more of your marketing budget to work, connecting your ideas with the audience that matters to your business.
Take a roll round our process below, and discover how we approach marketing across markets.
Please get in touch if you’d like to understand how this type of approach will work for your business.
#11-17 105 Cecil St Singapore 069534
+61 (0)410 712 327
+65 9373 7821
Parliament House, Canberra. Tuesday night’s federal budget focused on the centrist policy ticket items, the big banks’ tax (or levy depending on how you spin it). There was also a logical increase in the Medicare levy to secure funding for the National Disability Insurance Scheme (NDIS). Simply, treasurer Scott Morrison (ScoMo) applied a band-aid formula
Should you headed down the omnichannel marketing path or is it just smothering the flame of your customers’ love with the blanket of ubiquity? Also, pretzels are really, really delicious.
It seems like every other week there’s blown gaskets over something a brand says or does. But, assuming you are not the sort of company that physically assaults customers, how worried do you need to be that next week it will be your turn?