What We do

Multinational business have historically required a presence in each country. The challenge with this approach is that it encourages marketers to focus on the differences between countries, instead of audience similarities.

Niches arrange themselves around shared interests. The internet has removed the distance between ideas and information so audiences can choose what they’re going to look at next. Will they choose something that brings them closer to you?

Spectrum Group works with companies across Asia Pacific. We use quality journalism as a catalyst to develop the type of content that people search across borders to find. We make use of agile marketplaces for talent in ways that allow us to scale quickly and cost effectively. We put more of your marketing budget to work, connecting your ideas with the audience that matters to your business.

Take a roll round our process below, and discover how we approach marketing across markets.

 

Please get in touch if you’d like to understand how this type of approach will work for your business.

 

 

 

Contact Us

We’d love to hear from you

Spectrum Group
The Octagon
#11-17 105 Cecil St Singapore 069534
 singapore@spectrumgroup.is

Ben Shipley

Managing Director

 ben@spectrumgroup.is
+61 (0)410 712 327

Cheryl Tan

Country Manager

 cheryl@spectrumgroup.is
+65 9373 7821

 

News & Views

Our latest blog posts 

Parliament House, Canberra. Tuesday night’s federal budget focused on the centrist policy ticket items, the big banks’ tax (or levy depending on how you spin it). There was also a logical increase in the Medicare levy to secure funding for the National Disability Insurance Scheme (NDIS). Simply, treasurer Scott Morrison (ScoMo) applied a band-aid formula

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Should you headed down the omnichannel marketing path or is it just smothering the flame of your customers’ love with the blanket of ubiquity? Also, pretzels are really, really delicious.

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It seems like every other week there’s blown gaskets over something a brand says or does. But, assuming you are not the sort of company that physically assaults customers, how worried do you need to be that next week it will be your turn?

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Recent Tweets

#PR tactics creep into the way we behave off the clock. Here's what it's like to have a friend in the business: https://t.co/HeLFTOwiWt

What can you learn from United Airline's ongoing nightmare? Step 1 - say sorry, quickly https://t.co/4UoRly3wvQ

#Diversity marketing is increasingly complex. Make sure your brand considers these challenges before jumping in: https://t.co/ZxhuqCX5nd

When you don't have the answer, maintain your grace by using one of these "I dont know's" from @PRDaily: https://t.co/f9zO1o16PQ

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