What We do

Multinational business have historically required a presence in each country. The challenge with this approach is that it encourages marketers to focus on the differences between countries, instead of audience similarities.

Niches arrange themselves around shared interests. The internet has removed the distance between ideas and information so audiences can choose what they’re going to look at next. Will they choose something that brings them closer to you?

Spectrum Group works with companies across Asia Pacific. We use quality journalism as a catalyst to develop the type of content that people search across borders to find. We make use of agile marketplaces for talent in ways that allow us to scale quickly and cost effectively. We put more of your marketing budget to work, connecting your ideas with the audience that matters to your business.

Take a roll round our process below, and discover how we approach marketing across markets.


Please get in touch if you’d like to understand how this type of approach will work for your business.

Contact Us

We’d love to hear from you

Spectrum Group
The Octagon
#11-17 105 Cecil St Singapore 069534

Ben Shipley

Managing Director

+61 (0)410 712 327

Cheryl Tan

Country Manager

+65 9373 7821

News & Views

Our latest blog posts 

Put down that template! There’s nothing worse than a deck that’s chock full of detail but gives you no clarity. Before you start your next presentation, ask yourself these seven questions about PowerPoint design for a slideshow with purpose

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If you were on the internet (or in a pub) this week, you’ll know it was an eventful one for the Coopers Brewery, its brand management and, well, Australia. We look at what went wrong and how you can avoid making the same mistakes.

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Anyone who has ever attended a teleconference from home fears a mishap of BBC Dad proportions. Here are our tips for avoiding drama.

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