What We do

Multinational business have historically required a presence in each country. The challenge with this approach is that it encourages marketers to focus on the differences between countries, instead of audience similarities.

Niches arrange themselves around shared interests. The internet has removed the distance between ideas and information so audiences can choose what they’re going to look at next. Will they choose something that brings them closer to you?

Spectrum Group works with companies across Asia Pacific. We use quality journalism as a catalyst to develop the type of content that people search across borders to find. We make use of agile marketplaces for talent in ways that allow us to scale quickly and cost effectively. We put more of your marketing budget to work, connecting your ideas with the audience that matters to your business.

Take a roll round our process below, and discover how we approach marketing across markets.


Please get in touch if you’d like to understand how this type of approach will work for your business.




Contact Us

We’d love to hear from you

Spectrum Group
The Octagon
#11-17 105 Cecil St Singapore 069534

Ben Shipley

Managing Director

+61 (0)410 712 327

Cheryl Tan

Country Manager

+65 9373 7821


News & Views

Our latest blog posts 

While a university degree covers a lot of the theory, a PR internship taught me the day-to-day realities of working in the industry. Here are the three main lessons

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Design is a slippery beast, it’s forever evolving and expanding its lexicon. Design thinking means bringing design in from the beginning to create solutions that match your users’ problems

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Parliament House, Canberra. Tuesday night’s federal budget focused on the centrist policy ticket items, the big banks’ tax (or levy depending on how you spin it). There was also a logical increase in the Medicare levy to secure funding for the National Disability Insurance Scheme (NDIS). Simply, treasurer Scott Morrison (ScoMo) applied a band-aid formula

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#Data means designers now have an idea of exactly who their audience is. There's no excuse not to put users first: https://t.co/9TkkQtDtUc

Starting an #internship? Here's what Annalise learned about #PR & working life while she was interning at Spectrum: https://t.co/l60SHuIOyR

How do you make #AI robots warm and approachable? According to @Adweek, human names and qualities are a good start https://t.co/b3QDTkU5th

.@stevejweiss212 explains how and why you must 'disrupt the finger on the newsfeed' #m360

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