What We do

Multinational business have historically required a presence in each country. The challenge with this approach is that it encourages marketers to focus on the differences between countries, instead of audience similarities.

Niches arrange themselves around shared interests. The internet has removed the distance between ideas and information so audiences can choose what they’re going to look at next. Will they choose something that brings them closer to you?

Spectrum Group works with companies across Asia Pacific. We use quality journalism as a catalyst to develop the type of content that people search across borders to find. We make use of agile marketplaces for talent in ways that allow us to scale quickly and cost effectively. We put more of your marketing budget to work, connecting your ideas with the audience that matters to your business.

Take a roll round our process below, and discover how we approach marketing across markets.

 

Please get in touch if you’d like to understand how this type of approach will work for your business.

 

 

Contact Us

We’d love to hear from you

Spectrum Group
The Octagon
#11-17 105 Cecil St Singapore 069534
 singapore@spectrumgroup.is

Ben Shipley

Managing Director

 ben@spectrumgroup.is
+61 (0)410 712 327

Cheryl Tan

Country Manager

 cheryl@spectrumgroup.is
+65 9373 7821

 

News & Views

Our latest blog posts 

Content marketing is long past the ‘shiny new toy’ stage. The Content Marketing Institute’s most recent benchmark survey reveals 91 per cent of B2B businesses use content marketing, with 63 per cent seeing better results than last year. Content is now an established part of a good marketing strategy. So it’s puzzling that only 9

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From Baird, Clover and even Trump himself, what can politicians teach us about the right and wrong way to engage with media

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With so much content competing for our time, brands need to find ways to tell a better story to see content marketing results.

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Recent Tweets

Producing lots of #content but not seeing results? @annie_peachman shares the missing ingredient from your strategy: https://t.co/ADn4sVVwex

9 Ideas Shaping The Future Of Design, According To Ideo, Microsoft, Autodesk, MIT, And More

https://t.co/3oZm1tQ5vu

Inauthentic content is a waste of time. @annie_peachman says brands need a new perspective & a story-driven approach https://t.co/DvjgyScoIe

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