What We do

Multinational business have historically required a presence in each country. The challenge with this approach is that it encourages marketers to focus on the differences between countries, instead of audience similarities.

Niches arrange themselves around shared interests. The internet has removed the distance between ideas and information so audiences can choose what they’re going to look at next. Will they choose something that brings them closer to you?

Spectrum Group works with companies across Asia Pacific. We use quality journalism as a catalyst to develop the type of content that people search across borders to find. We make use of agile marketplaces for talent in ways that allow us to scale quickly and cost effectively. We put more of your marketing budget to work, connecting your ideas with the audience that matters to your business.

Take a roll round our process below, and discover how we approach marketing across markets.

 

Please get in touch if you’d like to understand how this type of approach will work for your business.

Contact Us

We’d love to hear from you

Spectrum Group
The Octagon
#11-17 105 Cecil St Singapore 069534
 singapore@spectrumgroup.is

Ben Shipley

Managing Director

 ben@spectrumgroup.is
+61 (0)410 712 327

Cheryl Tan

Country Manager

 cheryl@spectrumgroup.is
+65 9373 7821

News & Views

Our latest blog posts 

Blackberry fading away to nothing is not surprising, but it means the market is now dominated by companies that are not solely focused on mobile tech. Meanwhile, Verizon answers the question “can you put a price on security?” and it turns out its $US250 million.

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When a tongue-in-cheek blog post about an embarrassing LinkedIn profile photo started getting reported as genuine news, it was a lesson in Alternate Facts. And the importance of not being photographed cuddling a koala or posting that photo to Facebook

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Equality of gender, sexual or race and searching for freedom, acceptance and fairness is a never-ending quest for minority groups. But the discussions around these issues are getting louder, and no matter what news niche you follow, from tech and business news to entertainment, equality was inescapable this week.

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