What We do

Multinational business have historically required a presence in each country. The challenge with this approach is that it encourages marketers to focus on the differences between countries, instead of audience similarities.

Niches arrange themselves around shared interests. The internet has removed the distance between ideas and information so audiences can choose what they’re going to look at next. Will they choose something that brings them closer to you?

Spectrum Group works with companies across Asia Pacific. We use quality journalism as a catalyst to develop the type of content that people search across borders to find. We make use of agile marketplaces for talent in ways that allow us to scale quickly and cost effectively. We put more of your marketing budget to work, connecting your ideas with the audience that matters to your business.

Take a roll round our process below, and discover how we approach marketing across markets.


Please get in touch if you’d like to understand how this type of approach will work for your business.



Contact Us

We’d love to hear from you

Spectrum Group
The Octagon
#11-17 105 Cecil St Singapore 069534

Ben Shipley

Managing Director

+61 (0)410 712 327

Cheryl Tan

Country Manager

+65 9373 7821


News & Views

Our latest blog posts 

Once you’ve mined the obvious topics, generating content ideas is challenging. Luckily, you have access to a wealth of material if you know where to look.

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The worst is over. The redundancies, restructures and reduced budgets are in the past. As you rebuild, what’s the content-staff morale link?

Read More

Your content is the voice of your brand and often speaks directly to your customers. When you create content, you need skills and strategy.

Read More


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Recent Tweets

Are you out of content ideas? You have access to a wealth of material if you know where to look. https://t.co/L21ZsKWLXt via @Kerrie_Murphy

#VirtualReality and #AugmentedReality are evolving quickly. This interactive guide explains the difference and shows the exciting ways each is being used https://t.co/hzKMg9uPVq #AR #VR #IWork4Dell

Company restructures create a lot of uncertainty. How can #content help to rebuild staff #morale? https://t.co/TbZYcZvVhX via @GarthMontgomery

Are you in treatment for cancer and wondering how you'll cope over Christmas? Here's some tips and strategies that might help.


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