Social Media unleashed the potential of customer complaints. This week Twitter and Apple addressed customer complaints. Twitter implemented new steps to minimise online abuse and silence trolls, whilst Apple ensured that their user’s preferred usage of the peach emoji wasn’t compromised by it’s new design.
Our current media landscape is mobile-centric and customer-driven. How are Foxtel and Apple adapting to customer’s demands? Today’s consumers expect to consume media whenever, wherever and however it suits them. Simplicity and affordability are the central demands. Tap-and-swipe mentalities demand instantaneous digital experiences.
Smartwatches are replacing the fitness tracker in the drawer, and eliminating the arduous task of taking your smartphone out of your pocket to read an SMS. Whilst they aren’t replacing smartphone’s all together, they are gaining traction in the Australian Marketplace. Does that make them a ‘thing’ now?
As the idea that we have passed the peak iPhone point sets in, Apple’s shareholders are anticipating alternative reality technology. Apple are not alone in their troubles; streaming service Presto has left the marketplace altogether, and tech giant IBM continues to suffer despite developments in artificial Intelligence.