Content marketing is long past the ‘shiny new toy’ stage. The Content Marketing Institute’s most recent benchmark survey reveals 91 per cent of B2B businesses use content marketing, with 63 per cent seeing better results than last year. Content is now an established part of a good marketing strategy. So it’s puzzling that only 9
From Baird, Clover and even Trump himself, what can politicians teach us about the right and wrong way to engage with media
Too much brand content is full of unintelligible buzzwords and sales pitches. If it’s telling a story, it’s not a particularly interesting one. Long before every marketing guru was called ‘Chief of Storytelling’, these authors wrote great stories. So who better to turn to for great content advice?
Personalisation of content takes time that we often don’t have. However when the options are sacrifice the time, or risk sacrificing potential customers, the answer is clear. We have collected the top 5 tips for better personalisation, and it involves data you already have.
Consumers are constantly bombarded with blog posts, videos and emails; getting their attention is harder than ever, yet they are demanding more from you. Interactivity allows content consumption to be an active and engaging experience for your audience. Most importantly, it puts your audience in control.
Your content should be designed to give your audience an engaging and exciting experience. With more than 50% of all content consumed on mobile devices, responsive websites are no longer enough. Mobile is not just a device, but a behaviour; mobile-only content is crucial to align with this.
We’re all overwhelmed with content. Cutting through the noise is now a significant challenge for every brand. However, it also gives brands opportunities to connect with their audience in creative and engaging ways. We believe the answer lies in podcasts, webinars and interactive content.