25 Jan 2018

Microcopy may seem simply functional, but its a chance for your brand voice to shine and your customer experience to be memorable.

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19 Dec 2017
8 trends that will change the game in 2018

2017 was a big year, so we’re looking ahead to predict the likely trends in 2018. Here’s what we think will – and won’t – happen in the next 12 months.

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27 Sep 2017
Can You Bypass Traditional Media In A Digital Age?

From Baird, Clover and even Trump himself, what can politicians teach us about the right and wrong way to engage with media

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07 Apr 2017
Lessons for PR from Mumbrella CommsCon

What PR industry lessons can we take away from Mumbrella’s recent Sydney CommsCon conference to navigate the challenge of a shifting landscape? What will be the big themes in the industry this year?

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16 Feb 2017
Personalized

Personalisation of content takes time that we often don’t have. However when the options are sacrifice the time, or risk sacrificing potential customers, the answer is clear. We have collected the top 5 tips for better personalisation, and it involves data you already have.

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09 Dec 2016
social media advertising will surpass newspaper ads in 2020

Worldwide social media advertising revenue will soar to $US50 billion ($67 billion) by 2019 and outpace newspapers the following year. It’s clear that audience behaviour is redefining itself, and to effectively reach your target you must first know that they live everywhere. Everywhere but TV.

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08 Dec 2016
Photo ruined career

A joke between friends might not reflect as well to the world at large, so think about every aspect of your online presence. Every upload accumulates to create your personal brand, make sure it’s one you want seen by the entire cyberspace.

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30 Nov 2016
Digital marketing

A successful digital marketing strategy is about optimising for performance, not position. Before you focus on chasing the top spot, look at the bigger picture. Your audience isn’t looking for more content, but rather better content in their language, reflecting their understandings and wants.

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