24 Nov 2017
Create content

Your content is the voice of your brand and often speaks directly to your customers. When you create content, you need skills and strategy.

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12 Oct 2017
measurement is the missing ingredient from your content strategy

Content marketing is long past the ‘shiny new toy’ stage. The Content Marketing Institute’s most recent benchmark survey reveals 91 per cent of B2B businesses use content marketing, with 63 per cent seeing better results than last year. Content is now an established part of a good marketing strategy. So it’s puzzling that only 9

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27 Jul 2017

Congrats! You just landed a new job and…oh wow…you’re starting a new job, oh god! “What do I wear?” “Will the others like me?” “They made a huge mistake. I’m not ready!” Before you have a meltdown, read on. As the newest edition to Spectrum I know exactly how you feel. I’m the littlest junior

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12 Jul 2017
8 Insider Tips To Help You Ace A Job Interview

Job interviews are nerve-wracking. Every candidate surprises me in some way, for better or worse. Here are a few critical elements we look for in a prospective hire in all levels of our business

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01 Mar 2017
Great Content tips from the world's best authors

Too much brand content is full of unintelligible buzzwords and sales pitches. If it’s telling a story, it’s not a particularly interesting one. Long before every marketing guru was called ‘Chief of Storytelling’, these authors wrote great stories. So who better to turn to for great content advice?

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08 Dec 2016
Photo ruined career

A joke between friends might not reflect as well to the world at large, so think about every aspect of your online presence. Every upload accumulates to create your personal brand, make sure it’s one you want seen by the entire cyberspace.

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30 Nov 2016
Digital marketing

A successful digital marketing strategy is about optimising for performance, not position. Before you focus on chasing the top spot, look at the bigger picture. Your audience isn’t looking for more content, but rather better content in their language, reflecting their understandings and wants.

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20 Jul 2016
Why you need downtime

If you’re looking to justify your mid-day 40 minute nap then we’re here to help. With mini computers beaming onto our retinas 24/7, it’s hard to believe that downtime isn’t an urban myth. We promise that these time-out’s will slip into your daily routine with ease.

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