16 Jan 2018
Facebook Is Changing How Much Should You Panic

With brands and news articles banished from users’ news feeds, what will the changes to Facebook’s algorithms mean for you?

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19 Dec 2017
8 trends that will change the game in 2018

As last year wrapped up, we predicted the trends that might dominate our conversations in 2017. Many of those turned out to be true — artificial intelligence crept into our homes and ‘experiential’ marketing was the tactic of choice for big and small brands alike. Of course, not everything was on the money and thankfully,

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08 Dec 2016
Photo ruined career

A joke between friends might not reflect as well to the world at large, so think about every aspect of your online presence. Every upload accumulates to create your personal brand, make sure it’s one you want seen by the entire cyberspace.

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25 Nov 2016
social media innovation

Social media innovation often means borrowing your competitors’ ideas. What does it mean for Snapchat now that Instagram is following its lead. Will Social Media Platforms differentiate through continuous innovation rather than monopolising their best features? The battle for user domination has begun.

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24 Nov 2016

Fake news has exploded; it’s a serious business with essentially free money. What does it mean for your brand in the post-truth environment? There are concerns that fake news influenced the 2016 USA Election. If fake news can sway vote’s, imagine its potential to tarnish your brand.

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04 Nov 2016

With mobile increasingly the platform of choice for how we consume the internet, social media is looking beyond desktop methods. Mobile is combining online shopping with social media, revolutioninsing the retail sector. Consumers desire speedy transactions more than ever, with contactless cards being the weapon of choice.

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28 Oct 2016

Our current media landscape is mobile-centric and customer-driven. How are Foxtel and Apple adapting to customer’s demands? Today’s consumers expect to consume media whenever, wherever and however it suits them. Simplicity and affordability are the central demands. Tap-and-swipe mentalities demand instantaneous digital experiences.

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13 Oct 2016
Success with agency

Successful pairing between a client and agency is built on trust, two-way communication, mutual respect and a degree of openness. Without these qualities, you run the risk of receiving strategies based on miscommunication, and that is not the way to get value for your money.

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