With brands and news articles banished from users’ news feeds, what will the changes to Facebook’s algorithms mean for you?
As last year wrapped up, we predicted the trends that might dominate our conversations in 2017. Many of those turned out to be true — artificial intelligence crept into our homes and ‘experiential’ marketing was the tactic of choice for big and small brands alike. Of course, not everything was on the money and thankfully,
A joke between friends might not reflect as well to the world at large, so think about every aspect of your online presence. Every upload accumulates to create your personal brand, make sure it’s one you want seen by the entire cyberspace.
Social media innovation often means borrowing your competitors’ ideas. What does it mean for Snapchat now that Instagram is following its lead. Will Social Media Platforms differentiate through continuous innovation rather than monopolising their best features? The battle for user domination has begun.
Fake news has exploded; it’s a serious business with essentially free money. What does it mean for your brand in the post-truth environment? There are concerns that fake news influenced the 2016 USA Election. If fake news can sway vote’s, imagine its potential to tarnish your brand.
With mobile increasingly the platform of choice for how we consume the internet, social media is looking beyond desktop methods. Mobile is combining online shopping with social media, revolutioninsing the retail sector. Consumers desire speedy transactions more than ever, with contactless cards being the weapon of choice.
Our current media landscape is mobile-centric and customer-driven. How are Foxtel and Apple adapting to customer’s demands? Today’s consumers expect to consume media whenever, wherever and however it suits them. Simplicity and affordability are the central demands. Tap-and-swipe mentalities demand instantaneous digital experiences.
Successful pairing between a client and agency is built on trust, two-way communication, mutual respect and a degree of openness. Without these qualities, you run the risk of receiving strategies based on miscommunication, and that is not the way to get value for your money.