Microcopy may seem simply functional, but its a chance for your brand voice to shine and your customer experience to be memorable.
Congrats! You just landed a new job and…oh wow…you’re starting a new job, oh god! “What do I wear?” “Will the others like me?” “They made a huge mistake. I’m not ready!” Before you have a meltdown, read on. As the newest edition to Spectrum I know exactly how you feel. I’m the littlest junior
You’re putting all your effort into realising your fantastic new idea. Don’t let a PR misstep put your start-up on the wrong foot. Avoid these common mistakes to help your new business stand out from the crowd and reach the people that count.
Have you got a severe case of creative block? You are probably falling victim to one of these mistakes. Do not despair, we have the cure. It starts with acknowledging that creativity is a skill, a muscle if you will, that needs to be strengthened.
As technology entwines itself in more and more of our daily lives, it seems that a few of us are forgetting how to interact with each other. Manners and common courtesy go a long way. That doesn’t change when your attention gets sucked into a device.