25 Jan 2018

Microcopy may seem simply functional, but its a chance for your brand voice to shine and your customer experience to be memorable.

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19 Dec 2017
8 trends that will change the game in 2018

2017 was a big year, so we’re looking ahead to predict the likely trends in 2018. Here’s what we think will – and won’t – happen in the next 12 months.

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27 Jul 2017

Congrats! You just landed a new job and…oh wow…you’re starting a new job, oh god! “What do I wear?” “Will the others like me?” “They made a huge mistake. I’m not ready!” Before you have a meltdown, read on. As the newest edition to Spectrum I know exactly how you feel. I’m the littlest junior

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12 Jul 2017
8 Insider Tips To Help You Ace A Job Interview

Job interviews are nerve-wracking. Every candidate surprises me in some way, for better or worse. Here are a few critical elements we look for in a prospective hire in all levels of our business

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07 Apr 2017
Lessons for PR from Mumbrella CommsCon

What PR industry lessons can we take away from Mumbrella’s recent Sydney CommsCon conference to navigate the challenge of a shifting landscape? What will be the big themes in the industry this year?

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31 Jan 2017
Don't make these public relations mistakes with your start-up

You’re putting all your effort into realising your fantastic new idea. Don’t let a PR misstep put your start-up on the wrong foot. Avoid these common mistakes to help your new business stand out from the crowd and reach the people that count.

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14 Sep 2016

Have you got a severe case of creative block? You are probably falling victim to one of these mistakes. Do not despair, we have the cure. It starts with acknowledging that creativity is a skill, a muscle if you will, that needs to be strengthened.

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25 Jan 2016
Mind Your Manners: Etiquette In The Digital Age

As technology entwines itself in more and more of our daily lives, it seems that a few of us are forgetting how to interact with each other. Manners and common courtesy go a long way. That doesn’t change when your attention gets sucked into a device.

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