Too much brand content is full of unintelligible buzzwords and sales pitches. If it’s telling a story, it’s not a particularly interesting one. Long before every marketing guru was called ‘Chief of Storytelling’, these authors wrote great stories. So who better to turn to for great content advice?
Personalisation of content takes time that we often don’t have. However when the options are sacrifice the time, or risk sacrificing potential customers, the answer is clear. We have collected the top 5 tips for better personalisation, and it involves data you already have.
With many of us more than happy to put the events of 2016 as far behind us as possible, let’s instead turn our attention to our 2017 predictions. We’ve consulted the Magic 8 Balls and thrown in invaluable experiential knowledge to foresee what’s in store for 2017.
A successful digital marketing strategy is about optimising for performance, not position. Before you focus on chasing the top spot, look at the bigger picture. Your audience isn’t looking for more content, but rather better content in their language, reflecting their understandings and wants.
You might think that a franchise about illegal street racers is irrelevant to your organisation’s content strategy. From building brand community, to listening and adapting to your audience’s response, the Blockbuster hit, 7 part series provides key insights into brand content success.
Most journalists would be an uneasy fit within your marketing department. And that’s exactly why you need them on your team. Corporate storytelling bridges the gap between what companies want to say and what customers want to hear. Journalists can tell that story through high-quality content.
You need to take a long-term view if you want to communicate with potential customers in a way that matters to them. If your MDF program keeps focusing on your latest batch of products and services, it will become increasingly irrelevant.
You’ve heard the mantra: Content is King. But that only applies if it’s good. Here are the most common B2B content mistakes, and tips to avoid them. Poor content can be damaging. The question of quantity has a simple answer; produce what you can do well.
Convincing consumers that your brand is the hero they’ve been waiting for, without proper context, is annoying at best and chest-beating at worst. Instead of ending up in this bleak situation, make your customers the heroes. Empower them with the tools to vanquish their villain.
Great content is the solution to your broken MDF program. We have identified 5 key attributes that makes up great content. Do not fear, the list does not include obtaining a big budget, but rather, taking the time to create valuable conversations with your audience.
Clickbait, whilst once a successful method of generating intrigue, now just damages consumer trust and your organisation’s integrity. Your content headlines should be enticing, not hyperbolic. Headlines should be relevant to the actual content, which, most importantly, needs to be worth opening in the first place.
With Newsrooms shrinking, and media companies dealing with seemingly never-ending job cuts, journalists need to look at their skills in a new light. Journalism and content marketing are both, fundamentally, storytelling. Journalists need to be ready and willing to capitalise on the shifting communications world.
If you’re looking to use content to create conversation, build community, and position your brand then you need a content calendar. Creating and adhering to a content calendar will allow your brand voice to be heard with consistency and clarity, whilst holding your team members accountable.
Consumers are constantly bombarded with blog posts, videos and emails; getting their attention is harder than ever, yet they are demanding more from you. Interactivity allows content consumption to be an active and engaging experience for your audience. Most importantly, it puts your audience in control.
Lead Generation is the top organisational goal of B2B content marketing, ahead of sales and brand awareness. Lead generation starts with following the ‘Golden Rules of Content’ to maximise the quality and number of leads generated, and is essential in creating long term customer relationships.