08 Dec 2017
What can content do to heal poor morale?

The worst is over. The redundancies, restructures and reduced budgets are in the past. As you rebuild, what’s the content-staff morale link?

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24 Nov 2017
Create content

Your content is the voice of your brand and often speaks directly to your customers. When you create content, you need skills and strategy.

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12 Oct 2017
measurement is the missing ingredient from your content strategy

Content marketing is long past the ‘shiny new toy’ stage. The Content Marketing Institute’s most recent benchmark survey reveals 91 per cent of B2B businesses use content marketing, with 63 per cent seeing better results than last year. Content is now an established part of a good marketing strategy. So it’s puzzling that only 9

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24 Aug 2017
new-content-marketing-perspective

With so much content competing for our time, brands need to find ways to tell a better story to see content marketing results.

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27 Jul 2017

Congrats! You just landed a new job and…oh wow…you’re starting a new job, oh god! “What do I wear?” “Will the others like me?” “They made a huge mistake. I’m not ready!” Before you have a meltdown, read on. As the newest edition to Spectrum I know exactly how you feel. I’m the littlest junior

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01 Mar 2017
Great Content tips from the world's best authors

Too much brand content is full of unintelligible buzzwords and sales pitches. If it’s telling a story, it’s not a particularly interesting one. Long before every marketing guru was called ‘Chief of Storytelling’, these authors wrote great stories. So who better to turn to for great content advice?

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16 Feb 2017
Personalized

Personalisation of content takes time that we often don’t have. However when the options are sacrifice the time, or risk sacrificing potential customers, the answer is clear. We have collected the top 5 tips for better personalisation, and it involves data you already have.

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15 Dec 2016
2017 predictions

With many of us more than happy to put the events of 2016 as far behind us as possible, let’s instead turn our attention to our 2017 predictions. We’ve consulted the Magic 8 Balls and thrown in invaluable experiential knowledge to foresee what’s in store for 2017.

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