16 Feb 2017
Personalized

Personalisation of content takes time that we often don’t have. However when the options are sacrifice the time, or risk sacrificing potential customers, the answer is clear. We have collected the top 5 tips for better personalisation, and it involves data you already have.

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15 Dec 2016
2017 predictions

With many of us more than happy to put the events of 2016 as far behind us as possible, let’s instead turn our attention to our 2017 predictions. We’ve consulted the Magic 8 Balls and thrown in invaluable experiential knowledge to foresee what’s in store for 2017.

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30 Nov 2016
Digital marketing

A successful digital marketing strategy is about optimising for performance, not position. Before you focus on chasing the top spot, look at the bigger picture. Your audience isn’t looking for more content, but rather better content in their language, reflecting their understandings and wants.

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24 Nov 2016

Fake news has exploded; it’s a serious business with essentially free money. What does it mean for your brand in the post-truth environment? There are concerns that fake news influenced the 2016 USA Election. If fake news can sway vote’s, imagine its potential to tarnish your brand.

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16 Nov 2016

You might think that a franchise about illegal street racers is irrelevant to your organisation’s content strategy. From building brand community, to listening and adapting to your audience’s response, the Blockbuster hit, 7 part series provides key insights into brand content success.

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28 Oct 2016

Our current media landscape is mobile-centric and customer-driven. How are Foxtel and Apple adapting to customer’s demands? Today’s consumers expect to consume media whenever, wherever and however it suits them. Simplicity and affordability are the central demands. Tap-and-swipe mentalities demand instantaneous digital experiences.

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26 Oct 2016
You need a journalist on your marketing

Most journalists would be an uneasy fit within your marketing department. And that’s exactly why you need them on your team. Corporate storytelling bridges the gap between what companies want to say and what customers want to hear. Journalists can tell that story through high-quality content.

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17 Oct 2016

The human drive to discover, helps marketers understand how the way people find, share and act on ideas changes in the modern communications ecosystem. In order to secure new customers, companies must create conversations with the customer as the central focus.

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11 Oct 2016
Market Development Funds MDF

You need to take a long-term view if you want to communicate with potential customers in a way that matters to them. If your MDF program keeps focusing on your latest batch of products and services, it will become increasingly irrelevant.

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06 Oct 2016

You’ve heard the mantra: Content is King. But that only applies if it’s good. Here are the most common B2B content mistakes, and tips to avoid them. Poor content can be damaging. The question of quantity has a simple answer; produce what you can do well.

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29 Sep 2016

As audience’s become more niche, the message house model is becoming outdated. The complex communication ecosystem responds best to tailored and relevant messages. This allows brands to be present in more places, giving the individual consumer more opportunities to connect with your message.

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21 Sep 2016

Convincing consumers that your brand is the hero they’ve been waiting for, without proper context, is annoying at best and chest-beating at worst. Instead of ending up in this bleak situation, make your customers the heroes. Empower them with the tools to vanquish their villain.

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07 Sep 2016
MDF B2B Content Marketing

Great content is the solution to your broken MDF program. We have identified 5 key attributes that makes up great content. Do not fear, the list does not include obtaining a big budget, but rather, taking the time to create valuable conversations with your audience.

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25 Aug 2016
The future of Comms and Marketing

As Spectrum Group celebrates 20 years, we sit down with our senior team and get them to predict what the next 2 decades in Comms will look like. They uncover their thoughts on future challenges, disruptive technologies, and reflect on lessons learned thus far.

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10 Aug 2016
Don't let clickbait cat write your headlines

Clickbait, whilst once a successful method of generating intrigue, now just damages consumer trust and your organisation’s integrity. Your content headlines should be enticing, not hyperbolic. Headlines should be relevant to the actual content, which, most importantly, needs to be worth opening in the first place.

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