16 Jan 2018
Facebook Is Changing How Much Should You Panic

With brands and news articles banished from users’ news feeds, what will the changes to Facebook’s algorithms mean for you?

Read More

10 Aug 2016
Don't let clickbait cat write your headlines

Clickbait, whilst once a successful method of generating intrigue, now just damages consumer trust and your organisation’s integrity. Your content headlines should be enticing, not hyperbolic. Headlines should be relevant to the actual content, which, most importantly, needs to be worth opening in the first place.

Read More