With many of us more than happy to put the events of 2016 as far behind us as possible, let’s instead turn our attention to our 2017 predictions. We’ve consulted the Magic 8 Balls and thrown in invaluable experiential knowledge to foresee what’s in store for 2017.
Most journalists would be an uneasy fit within your marketing department. And that’s exactly why you need them on your team. Corporate storytelling bridges the gap between what companies want to say and what customers want to hear. Journalists can tell that story through high-quality content.
Where is the line between tech that is helpful, and tech that’s just plain creepy? Facebook seem to be walking on the latter side of that line lately. Facebook push technological boundaries and create benefits for all, yet they continue to have an image issue.
With Newsrooms shrinking, and media companies dealing with seemingly never-ending job cuts, journalists need to look at their skills in a new light. Journalism and content marketing are both, fundamentally, storytelling. Journalists need to be ready and willing to capitalise on the shifting communications world.
Is storytelling an art form reserved only for novelists and filmmakers, or is it time to accept that storytelling is invaluable for marketing success? In a world of complete information overload, is storytelling improving the clarity of your message, or is it just another fading trend?