12 Jul 2017
8 Insider Tips To Help You Ace A Job Interview

Job interviews are nerve-wracking. Every candidate surprises me in some way, for better or worse. Here are a few critical elements we look for in a prospective hire in all levels of our business

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01 Mar 2017
Great Content tips from the world's best authors

Too much brand content is full of unintelligible buzzwords and sales pitches. If it’s telling a story, it’s not a particularly interesting one. Long before every marketing guru was called ‘Chief of Storytelling’, these authors wrote great stories. So who better to turn to for great content advice?

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16 Feb 2017
Personalized

Personalisation of content takes time that we often don’t have. However when the options are sacrifice the time, or risk sacrificing potential customers, the answer is clear. We have collected the top 5 tips for better personalisation, and it involves data you already have.

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09 Dec 2016
social media advertising will surpass newspaper ads in 2020

Worldwide social media advertising revenue will soar to $US50 billion ($67 billion) by 2019 and outpace newspapers the following year. It’s clear that audience behaviour is redefining itself, and to effectively reach your target you must first know that they live everywhere. Everywhere but TV.

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08 Dec 2016
Photo ruined career

A joke between friends might not reflect as well to the world at large, so think about every aspect of your online presence. Every upload accumulates to create your personal brand, make sure it’s one you want seen by the entire cyberspace.

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04 Nov 2016

With mobile increasingly the platform of choice for how we consume the internet, social media is looking beyond desktop methods. Mobile is combining online shopping with social media, revolutioninsing the retail sector. Consumers desire speedy transactions more than ever, with contactless cards being the weapon of choice.

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28 Oct 2016

Our current media landscape is mobile-centric and customer-driven. How are Foxtel and Apple adapting to customer’s demands? Today’s consumers expect to consume media whenever, wherever and however it suits them. Simplicity and affordability are the central demands. Tap-and-swipe mentalities demand instantaneous digital experiences.

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26 Oct 2016
You need a journalist on your marketing

Most journalists would be an uneasy fit within your marketing department. And that’s exactly why you need them on your team. Corporate storytelling bridges the gap between what companies want to say and what customers want to hear. Journalists can tell that story through high-quality content.

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