What PR industry lessons can we take away from Mumbrella’s recent Sydney CommsCon conference to navigate the challenge of a shifting landscape? What will be the big themes in the industry this year?
With many of us more than happy to put the events of 2016 as far behind us as possible, let’s instead turn our attention to our 2017 predictions. We’ve consulted the Magic 8 Balls and thrown in invaluable experiential knowledge to foresee what’s in store for 2017.
The first step in good media relations is not annoying journalists. Ignore this step, and you risk being yet another PR faux pas in an email chain. Start with Relationship building. Yep, just like they told you at uni, networking is the real deal.
As audience’s become more niche, the message house model is becoming outdated. The complex communication ecosystem responds best to tailored and relevant messages. This allows brands to be present in more places, giving the individual consumer more opportunities to connect with your message.
Public relations is a marathon, not a sprint; it’s a long-term relationship that needs a strong foundation for successful results. That strong foundation begins with objectives, and relies on patience. Companies that understand PR is a long game will receive the greatest return on their investment.