27 Sep 2017
Can You Bypass Traditional Media In A Digital Age?

From Baird, Clover and even Trump himself, what can politicians teach us about the right and wrong way to engage with media

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29 Jun 2017
Be Brave, Lead And They Will Follow

eSports scaled from selling a few tickets, to selling out Madison Square Garden, all whilst being shunned by mainstream media. In the face of innovation and change, find your niche, talk to customers directly, and the media will follow (albeit kicking and screaming).

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22 Feb 2017
What happens you go viral and become fake news

When a tongue-in-cheek blog post about an embarrassing LinkedIn profile photo started getting reported as genuine news, it was a lesson in Alternate Facts. And the importance of not being photographed cuddling a koala or posting that photo to Facebook

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02 Nov 2016

The first step in good media relations is not annoying journalists. Ignore this step, and you risk being yet another PR faux pas in an email chain. Start with Relationship building. Yep, just like they told you at uni, networking is the real deal.

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28 Oct 2016

Our current media landscape is mobile-centric and customer-driven. How are Foxtel and Apple adapting to customer’s demands? Today‚Äôs consumers expect to consume media whenever, wherever and however it suits them. Simplicity and affordability are the central demands. Tap-and-swipe mentalities demand instantaneous digital experiences.

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