From Baird, Clover and even Trump himself, what can politicians teach us about the right and wrong way to engage with media
While a university degree covers a lot of the theory, a PR internship taught me the day-to-day realities of working in the industry. Here are the three main lessons
Working in PR fosters certain traits that almost always creep into the way we behave off the clock, so if you are friends with (or, god forbid, married to) someone in the comms industry, don’t be surprised when these things happen to you
Copyright Law may be dull, but if you ignore it, it could cost your company dearly. The PR industry needs to be particularly careful Don’t be the one busted for copying an article or sharing that hilarious meme with your colleagues
You’re putting all your effort into realising your fantastic new idea. Don’t let a PR misstep put your start-up on the wrong foot. Avoid these common mistakes to help your new business stand out from the crowd and reach the people that count.