Copyright Law may be dull, but if you ignore it, it could cost your company dearly. The PR industry needs to be particularly careful Don’t be the one busted for copying an article or sharing that hilarious meme with your colleagues
You’re putting all your effort into realising your fantastic new idea. Don’t let a PR misstep put your start-up on the wrong foot. Avoid these common mistakes to help your new business stand out from the crowd and reach the people that count.
With many of us more than happy to put the events of 2016 as far behind us as possible, let’s instead turn our attention to our 2017 predictions. We’ve consulted the Magic 8 Balls and thrown in invaluable experiential knowledge to foresee what’s in store for 2017.
The first step in good media relations is not annoying journalists. Ignore this step, and you risk being yet another PR faux pas in an email chain. Start with Relationship building. Yep, just like they told you at uni, networking is the real deal.
Get to know our Client Services Director, Jessica Tubnor, as she talks advice received and given, Army Reserve and dance moves. Jessica has military grade organisation skills, believes experience is everything and daydreams about the people around her spontaneously erupting into song and dance, Broadway style.
Where is the line between tech that is helpful, and tech that’s just plain creepy? Facebook seem to be walking on the latter side of that line lately. Facebook push technological boundaries and create benefits for all, yet they continue to have an image issue.
Hillary Clinton is a prime example of a career politician. Trump resembles the anti-politician. Yet in a live face-to-face debate Clinton struggles to come out on top. In a normal election race Trump wouldn’t be taken seriously, but this is not a normal election.
As audience’s become more niche, the message house model is becoming outdated. The complex communication ecosystem responds best to tailored and relevant messages. This allows brands to be present in more places, giving the individual consumer more opportunities to connect with your message.
Samsung’s disastrous Note7 recall teaches us crucial lessons about crisis management that can be applied to smaller scale mishaps. Sure, there are some criticisms (as should be expected), but overall Samsung are applauded for their clear and calm communication, despite customer panic and scrutiny.
As Spectrum Group celebrates 20 years, we sit down with our senior team and get them to predict what the next 2 decades in Comms will look like. They uncover their thoughts on future challenges, disruptive technologies, and reflect on lessons learned thus far.
Rachel York, our General manager believes “It’s better to ask and be curious rather than not fully understanding something.” She reveals the (sadly unrealistic) desire to live her life lying on a tropical beach, and shares with us that the meerkat is her spirit animal.
The 2016 Census was not destined for disaster, but it was inevitable when lead by inefficient planning paired with ineffective communication. If the Australian Government had followed these before and after steps, they may not have created a national catastrophe worthy of its own hashtag.
Whilst important for immediate financial benefits, future success of your start-up does not lie in budgeting and business plans, but rather public relations. The foundation for success rely’s on getting your business out into the public early on, therefore success depends on PR.
To pick your PR New Year’s Resolution use these top 8 tips for improving your PR strategy, and it’s not surprising the first one involves social media. Reflect on last year and be honest with yourself. Sometimes we all need some inspiration for goal setting.
In this day and age of text speak and social media updates of less than 140 characters, do grammar and spelling actually matter any more? The short answer is yes. The long answer involves six reasons as to why you need to proof read your emails.