09 Feb 2017

Copyright Law may be dull, but if you ignore it, it could cost your company dearly. The PR industry needs to be particularly careful Don’t be the one busted for copying an article or sharing that hilarious meme with your colleagues

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15 Dec 2016
2017 predictions

With many of us more than happy to put the events of 2016 as far behind us as possible, let’s instead turn our attention to our 2017 predictions. We’ve consulted the Magic 8 Balls and thrown in invaluable experiential knowledge to foresee what’s in store for 2017.

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08 Dec 2016
Photo ruined career

A joke between friends might not reflect as well to the world at large, so think about every aspect of your online presence. Every upload accumulates to create your personal brand, make sure it’s one you want seen by the entire cyberspace.

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24 Oct 2016
Jessica Tubnor

Get to know our Client Services Director, Jessica Tubnor, as she talks advice received and given, Army Reserve and dance moves. Jessica has military grade organisation skills, believes experience is everything and daydreams about the people around her spontaneously erupting into song and dance, Broadway style.

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21 Oct 2016

Where is the line between tech that is helpful, and tech that’s just plain creepy? Facebook seem to be walking on the latter side of that line lately. Facebook push technological boundaries and create benefits for all, yet they continue to have an image issue.

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13 Oct 2016
Success with agency

Successful pairing between a client and agency is built on trust, two-way communication, mutual respect and a degree of openness. Without these qualities, you run the risk of receiving strategies based on miscommunication, and that is not the way to get value for your money.

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04 Oct 2016
PR Lessons from Presidential debates

Hillary Clinton is a prime example of a career politician. Trump resembles the anti-politician. Yet in a live face-to-face debate Clinton struggles to come out on top. In a normal election race Trump wouldn’t be taken seriously, but this is not a normal election.

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29 Sep 2016

As audience’s become more niche, the message house model is becoming outdated. The complex communication ecosystem responds best to tailored and relevant messages. This allows brands to be present in more places, giving the individual consumer more opportunities to connect with your message.

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27 Sep 2016

Samsung’s disastrous Note7 recall teaches us crucial lessons about crisis management that can be applied to smaller scale mishaps. Sure, there are some criticisms (as should be expected), but overall Samsung are applauded for their clear and calm communication, despite customer panic and scrutiny.

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25 Aug 2016
The future of Comms and Marketing

As Spectrum Group celebrates 20 years, we sit down with our senior team and get them to predict what the next 2 decades in Comms will look like. They uncover their thoughts on future challenges, disruptive technologies, and reflect on lessons learned thus far.

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17 Aug 2016

Rachel York, our General manager believes “It’s better to ask and be curious rather than not fully understanding something.” She reveals the (sadly unrealistic) desire to live her life lying on a tropical beach, and shares with us that the meerkat is her spirit animal.

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12 Aug 2016
PR Lessons from Census Fail

The 2016 Census was not destined for disaster, but it was inevitable when lead by inefficient planning paired with ineffective communication. If the Australian Government had followed these before and after steps, they may not have created a national catastrophe worthy of its own hashtag.

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20 Jul 2016
Why you need downtime

If you’re looking to justify your mid-day 40 minute nap then we’re here to help. With mini computers beaming onto our retinas 24/7, it’s hard to believe that downtime isn’t an urban myth. We promise that these time-out’s will slip into your daily routine with ease.

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17 Mar 2016
Why PR Needs To Be A Priority For Your Australian Start-up

Whilst important for immediate financial benefits, future success of your start-up does not lie in budgeting and business plans, but rather public relations. The foundation for success rely’s on getting your business out into the public early on, therefore success depends on PR.

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11 Jan 2016
How To Keep On Top Of Your PR Game In 2016

To pick your PR New Year’s Resolution use these top 8 tips for improving your PR strategy, and it’s not surprising the first one involves social media. Reflect on last year and be honest with yourself. Sometimes we all need some inspiration for goal setting.

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