With many of us more than happy to put the events of 2016 as far behind us as possible, let’s instead turn our attention to our 2017 predictions. We’ve consulted the Magic 8 Balls and thrown in invaluable experiential knowledge to foresee what’s in store for 2017.
Worldwide social media advertising revenue will soar to $US50 billion ($67 billion) by 2019 and outpace newspapers the following year. It’s clear that audience behaviour is redefining itself, and to effectively reach your target you must first know that they live everywhere. Everywhere but TV.
A joke between friends might not reflect as well to the world at large, so think about every aspect of your online presence. Every upload accumulates to create your personal brand, make sure it’s one you want seen by the entire cyberspace.
A successful digital marketing strategy is about optimising for performance, not position. Before you focus on chasing the top spot, look at the bigger picture. Your audience isn’t looking for more content, but rather better content in their language, reflecting their understandings and wants.
Social media innovation often means borrowing your competitors’ ideas. What does it mean for Snapchat now that Instagram is following its lead. Will Social Media Platforms differentiate through continuous innovation rather than monopolising their best features? The battle for user domination has begun.
Fake news has exploded; it’s a serious business with essentially free money. What does it mean for your brand in the post-truth environment? There are concerns that fake news influenced the 2016 USA Election. If fake news can sway vote’s, imagine its potential to tarnish your brand.
Social Media unleashed the potential of customer complaints. This week Twitter and Apple addressed customer complaints. Twitter implemented new steps to minimise online abuse and silence trolls, whilst Apple ensured that their user’s preferred usage of the peach emoji wasn’t compromised by it’s new design.
Where is the line between tech that is helpful, and tech that’s just plain creepy? Facebook seem to be walking on the latter side of that line lately. Facebook push technological boundaries and create benefits for all, yet they continue to have an image issue.
Is a social media industry watchdog the answer to the messy and unreliable measurement data of Facebook and Google? In this social media centric world, would an official third-party regulator provide the transparency
and uniformity that’s clearly missing from the industry?
The human drive to discover, helps marketers understand how the way people find, share and act on ideas changes in the modern communications ecosystem. In order to secure new customers, companies must create conversations with the customer as the central focus.
IBM and the Australian Government’s relationship is shaky at best, with a new he-said, she-said battle with the ABS. Twitter faces potential sale with Disney, Google and Salesforce interested in gaining some wings. Google gets ready to launch their smartphone, whilst Samsung deal with exploding batteries.
Clickbait, whilst once a successful method of generating intrigue, now just damages consumer trust and your organisation’s integrity. Your content headlines should be enticing, not hyperbolic. Headlines should be relevant to the actual content, which, most importantly, needs to be worth opening in the first place.
If creating successful Social Media platforms is an art-form, then consider these brands the modern day Picasso, Monet and Michelangelo. The Queensland Police Department focus on humour (often involving Nickelback), General Electric create meme’s of their founder, and Sharpie let their customers do the hard work.
Saying the wrong thing on social media can be damaging on a good day. Amidst a national crisis, getting it wrong can be disastrous for your brand. These 7 steps will keep your brand from turning a natural disaster into a fully-fledged ‘look at me’ campaign.
Consumer’s attention and time should be respected, they are constantly exposed to content, making it harder for your brand to connect with them. Should you be so lucky, apply some cocktail party etiquette to your brand and stop talking about yourself at every opportunity.