What PR industry lessons can we take away from Mumbrella’s recent Sydney CommsCon conference to navigate the challenge of a shifting landscape? What will be the big themes in the industry this year?
Too much brand content is full of unintelligible buzzwords and sales pitches. If it’s telling a story, it’s not a particularly interesting one. Long before every marketing guru was called ‘Chief of Storytelling’, these authors wrote great stories. So who better to turn to for great content advice?
With many of us more than happy to put the events of 2016 as far behind us as possible, let’s instead turn our attention to our 2017 predictions. We’ve consulted the Magic 8 Balls and thrown in invaluable experiential knowledge to foresee what’s in store for 2017.
Social media innovation often means borrowing your competitors’ ideas. What does it mean for Snapchat now that Instagram is following its lead. Will Social Media Platforms differentiate through continuous innovation rather than monopolising their best features? The battle for user domination has begun.
The human drive to discover, helps marketers understand how the way people find, share and act on ideas changes in the modern communications ecosystem. In order to secure new customers, companies must create conversations with the customer as the central focus.
Convincing consumers that your brand is the hero they’ve been waiting for, without proper context, is annoying at best and chest-beating at worst. Instead of ending up in this bleak situation, make your customers the heroes. Empower them with the tools to vanquish their villain.
Whilst many of us would rather it was a natural talent, Creativity is a skill. It needs to be nurtured and developed even when we feel we’re too busy. The next time you have to be creative, follow one of these four steps to get the juices flowing.
Is storytelling an art form reserved only for novelists and filmmakers, or is it time to accept that storytelling is invaluable for marketing success? In a world of complete information overload, is storytelling improving the clarity of your message, or is it just another fading trend?