A lot of tech seems to be perennially coming soon, but this week brought news of some snazzy new gadgets that give us a glimpse of the future, including the Piaggio Gita, Uber Elevate and H&M’s Data Dress. Which ones will we still be waiting for in a decade?
With many of us more than happy to put the events of 2016 as far behind us as possible, let’s instead turn our attention to our 2017 predictions. We’ve consulted the Magic 8 Balls and thrown in invaluable experiential knowledge to foresee what’s in store for 2017.
A successful digital marketing strategy is about optimising for performance, not position. Before you focus on chasing the top spot, look at the bigger picture. Your audience isn’t looking for more content, but rather better content in their language, reflecting their understandings and wants.
Social media innovation often means borrowing your competitors’ ideas. What does it mean for Snapchat now that Instagram is following its lead. Will Social Media Platforms differentiate through continuous innovation rather than monopolising their best features? The battle for user domination has begun.
Social Media unleashed the potential of customer complaints. This week Twitter and Apple addressed customer complaints. Twitter implemented new steps to minimise online abuse and silence trolls, whilst Apple ensured that their user’s preferred usage of the peach emoji wasn’t compromised by it’s new design.
Given the vagueness of Trump’s policies, there is, unsurprisingly, a level of uncertainty around what his presidency will bring. The US is the home of some of the largest technology firms, so what happens there will ripple through the sector across the globe.
With mobile increasingly the platform of choice for how we consume the internet, social media is looking beyond desktop methods. Mobile is combining online shopping with social media, revolutioninsing the retail sector. Consumers desire speedy transactions more than ever, with contactless cards being the weapon of choice.
Our current media landscape is mobile-centric and customer-driven. How are Foxtel and Apple adapting to customer’s demands? Today’s consumers expect to consume media whenever, wherever and however it suits them. Simplicity and affordability are the central demands. Tap-and-swipe mentalities demand instantaneous digital experiences.
Where is the line between tech that is helpful, and tech that’s just plain creepy? Facebook seem to be walking on the latter side of that line lately. Facebook push technological boundaries and create benefits for all, yet they continue to have an image issue.
The human drive to discover, helps marketers understand how the way people find, share and act on ideas changes in the modern communications ecosystem. In order to secure new customers, companies must create conversations with the customer as the central focus.
Smartwatches are replacing the fitness tracker in the drawer, and eliminating the arduous task of taking your smartphone out of your pocket to read an SMS. Whilst they aren’t replacing smartphone’s all together, they are gaining traction in the Australian Marketplace. Does that make them a ‘thing’ now?
You need to take a long-term view if you want to communicate with potential customers in a way that matters to them. If your MDF program keeps focusing on your latest batch of products and services, it will become increasingly irrelevant.
As the idea that we have passed the peak iPhone point sets in, Apple’s shareholders are anticipating alternative reality technology. Apple are not alone in their troubles; streaming service Presto has left the marketplace altogether, and tech giant IBM continues to suffer despite developments in artificial Intelligence.
IBM and the Australian Government’s relationship is shaky at best, with a new he-said, she-said battle with the ABS. Twitter faces potential sale with Disney, Google and Salesforce interested in gaining some wings. Google gets ready to launch their smartphone, whilst Samsung deal with exploding batteries.
Samsung’s disastrous Note7 recall teaches us crucial lessons about crisis management that can be applied to smaller scale mishaps. Sure, there are some criticisms (as should be expected), but overall Samsung are applauded for their clear and calm communication, despite customer panic and scrutiny.