11 May 2017
Budget tech

Parliament House, Canberra. Tuesday night’s federal budget focused on the centrist policy ticket items, the big banks’ tax (or levy depending on how you spin it). There was also a logical increase in the Medicare levy to secure funding for the National Disability Insurance Scheme (NDIS). Simply, treasurer Scott Morrison (ScoMo) applied a band-aid formula

Read More

03 Mar 2017
How to recover when you say the wrong name

We all secretly worry about saying the wrong name at the wrong time. At least now, we can rest easier. If you ever do call Rebecca “Leslie” just look them in the eye and say ” it happens to everyone. Just look at Warren Beatty and Faye Dunaway at the Oscars.”

Read More

10 Feb 2017
tech gadgets

A lot of tech seems to be perennially coming soon, but this week brought news of some snazzy new gadgets that give us a glimpse of the future, including the Piaggio Gita, Uber Elevate and H&M’s Data Dress. Which ones will we still be waiting for in a decade?

Read More

15 Dec 2016
2017 predictions

With many of us more than happy to put the events of 2016 as far behind us as possible, let’s instead turn our attention to our 2017 predictions. We’ve consulted the Magic 8 Balls and thrown in invaluable experiential knowledge to foresee what’s in store for 2017.

Read More

30 Nov 2016
Digital marketing

A successful digital marketing strategy is about optimising for performance, not position. Before you focus on chasing the top spot, look at the bigger picture. Your audience isn’t looking for more content, but rather better content in their language, reflecting their understandings and wants.

Read More

25 Nov 2016
social media innovation

Social media innovation often means borrowing your competitors’ ideas. What does it mean for Snapchat now that Instagram is following its lead. Will Social Media Platforms differentiate through continuous innovation rather than monopolising their best features? The battle for user domination has begun.

Read More

18 Nov 2016
I Like Big Peaches And I Cannot Lie: The Little Guy Wins

Social Media unleashed the potential of customer complaints. This week Twitter and Apple addressed customer complaints. Twitter implemented new steps to minimise online abuse and silence trolls, whilst Apple ensured that their user’s preferred usage of the peach emoji wasn’t compromised by it’s new design.

Read More

11 Nov 2016
Will The Tech Sector Get Trumped?

Given the vagueness of Trump’s policies, there is, unsurprisingly, a level of uncertainty around what his presidency will bring. The US is the home of some of the largest technology firms, so what happens there will ripple through the sector across the globe.

Read More