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Take a look at some of the latest blog posts from our Spectrum Group team.

Content marketing is long past the ‘shiny new toy’ stage. The Content Marketing Institute’s most recent benchmark survey reveals 91 per cent of B2B businesses use content marketing, with 63 per cent seeing better results than last year. Content is now an established part of a good marketing strategy. So it’s puzzling that only 9

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From Baird, Clover and even Trump himself, what can politicians teach us about the right and wrong way to engage with media

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With so much content competing for our time, brands need to find ways to tell a better story to see content marketing results.

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