Design as elegantly crafted as our clients’ products
B & O
Translating technology through Public Relations
DELL
Content to distil complexity into an audience-centric story
OPEN MARKET
Social that brings Golden moments to Australian tables
Golden Crumpets
Teletrac Navman
Building an industry voice
Integrated Communications
Content
PR
Social
Design
Your audience is far from captive.
You need to reach them where they are and resonate with what interests them, or they’ll move on.
We bridge the gap between what you need to say and what they want to hear. Whether it’s strategic public relations advice and execution, content and design that sparks or social campaigns that hit the right metrics, Spectrum Group cuts the brandspeak to craft stories that speak for you.
Brands We Work With
How we do integrated marketing
GOALS
You can’t hit a target that’s not there, goals come before everything, always
AUDIENCE
We tailor your messaging to speak to those who need to hear it
STRATEGY
We position your brand to add real value and reach the people who matter
PRODUCTION
Our experienced team includes content and digital specialists, designers, PR pros and former journalist who know messaging and the medium
DISTRIBUTION
Our strategists integrate PR, social and digital to deliver maximum results
MEASUREMENT
We measure the metrics that matter to your business
REPORTING
We share results quickly and often
EVALUATION
A true integrated communications strategy involves continuous improvement based on experience