The Russian Embassy offers a unique lesson in standout social media communication, never missing a chance to showcase humour and quick-thinking.

As the ability to reach your Facebook audience diminishes, Groups let you reconnect with them and form a community. Find out why they’re the key to maximising engagement.

Microcopy may seem simply functional, but its a chance for your brand voice to shine and your customer experience to be memorable.

With brands and news articles banished from users’ news feeds, what will the changes to Facebook’s algorithms mean for you?

2017 was a big year, so we’re looking ahead to predict the likely trends in 2018. Here’s what we think will – and won’t – happen in the next 12 months.

Once you’ve mined the obvious topics, generating content ideas is challenging. Luckily, you have access to a wealth of material if you know where to look.

The worst is over. The redundancies, restructures and reduced budgets are in the past. As you rebuild, what’s the content-staff morale link?

Your content is the voice of your brand and often speaks directly to your customers. When you create content, you need skills and strategy.