25 Jun 2018

Off the back of a relationship with the Golden brand, Sydney based Spectrum Group continues to raise George Weston Foods’ social voice with the addition of much loved Australian brand, Tip Top to their content portfolio. 

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14 Jun 2018
What my gym taught me about effective copywriting

Going to the gym is not just a workout for your body. It can also work the creative muscles for sharp, memorable copywriting

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31 May 2018

Ofo Australia has appointed Sydney based Spectrum Group as their PR and comms agency.

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15 May 2018

Work in design? Then part of your job is to educate your audience with enough language tools to tell you what they want from you

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28 Mar 2018

The Russian Embassy offers a unique lesson in standout social media communication, never missing a chance to showcase humour and quick-thinking.

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06 Mar 2018
A recipe for gaming Facebook with Groups

As the ability to reach your Facebook audience diminishes, Groups let you reconnect with them and form a community. Find out why they’re the key to maximising engagement.

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25 Jan 2018

Microcopy may seem simply functional, but its a chance for your brand voice to shine and your customer experience to be memorable.

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16 Jan 2018
Facebook Is Changing How Much Should You Panic

With brands and news articles banished from users’ news feeds, what will the changes to Facebook’s algorithms mean for you?

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