14 Jun 2018
What my gym taught me about effective copywriting

Going to the gym is not just a workout for your body. It can also work the creative muscles for sharp, memorable copywriting

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31 May 2018

Ofo Australia has appointed Sydney based Spectrum Group as their PR and comms agency.

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15 May 2018

Work in design? Then part of your job is to educate your audience with enough language tools to tell you what they want from you

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28 Mar 2018

The Russian Embassy offers a unique lesson in standout social media communication, never missing a chance to showcase humour and quick-thinking.

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06 Mar 2018
A recipe for gaming Facebook with Groups

As the ability to reach your Facebook audience diminishes, Groups let you reconnect with them and form a community. Find out why they’re the key to maximising engagement.

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25 Jan 2018

Microcopy may seem simply functional, but its a chance for your brand voice to shine and your customer experience to be memorable.

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16 Jan 2018
Facebook Is Changing How Much Should You Panic

With brands and news articles banished from users’ news feeds, what will the changes to Facebook’s algorithms mean for you?

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19 Dec 2017
8 trends that will change the game in 2018

2017 was a big year, so we’re looking ahead to predict the likely trends in 2018. Here’s what we think will – and won’t – happen in the next 12 months.

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