When you work in any kind of creative environment you quite often have to describe approaches and concepts which don’t really fit with everyday communication. Often teams and organisations start to build their own lexicon of terms and slang to describe what they do. This creates a great shorthand for communicating within the group but
The Russian Embassy offers a unique lesson in standout social media communication, never missing a chance to showcase humour and quick-thinking.
Microcopy may seem simply functional, but its a chance for your brand voice to shine and your customer experience to be memorable.