As the ability to reach your Facebook audience diminishes, Groups let you reconnect with them and form a community. Find out why they’re the key to maximising engagement.
Parliament House, Canberra. Tuesday night’s federal budget focused on the centrist policy ticket items, the big banks’ tax (or levy depending on how you spin it). There was also a logical increase in the Medicare levy to secure funding for the National Disability Insurance Scheme (NDIS). Simply, treasurer Scott Morrison (ScoMo) applied a band-aid formula
Criticism of your brand may be from a genuinely disgruntled customer, but it could be a digital smear campaign organised by the fake news industry. How worried should you be about what the rise of sock puppet social media means for your business?
Worldwide social media advertising revenue will soar to $US50 billion ($67 billion) by 2019 and outpace newspapers the following year. It’s clear that audience behaviour is redefining itself, and to effectively reach your target you must first know that they live everywhere. Everywhere but TV.
Is a social media industry watchdog the answer to the messy and unreliable measurement data of Facebook and Google? In this social media centric world, would an official third-party regulator provide the transparency
and uniformity that’s clearly missing from the industry?