06 Mar 2018
A recipe for gaming Facebook with Groups

As the ability to reach your Facebook audience diminishes, Groups let you reconnect with them and form a community. Find out why they’re the key to maximising engagement.

Read More

16 Jan 2018
Facebook Is Changing How Much Should You Panic

With brands and news articles banished from users’ news feeds, what will the changes to Facebook’s algorithms mean for you?

Read More

11 May 2017
Budget tech

Parliament House, Canberra. Tuesday night’s federal budget focused on the centrist policy ticket items, the big banks’ tax (or levy depending on how you spin it). There was also a logical increase in the Medicare levy to secure funding for the National Disability Insurance Scheme (NDIS). Simply, treasurer Scott Morrison (ScoMo) applied a band-aid formula

Read More

31 Mar 2017

Criticism of your brand may be from a genuinely disgruntled customer, but it could be a digital smear campaign organised by the fake news industry. How worried should you be about what the rise of sock puppet social media means for your business?

Read More

09 Dec 2016
social media advertising will surpass newspaper ads in 2020

Worldwide social media advertising revenue will soar to $US50 billion ($67 billion) by 2019 and outpace newspapers the following year. It’s clear that audience behaviour is redefining itself, and to effectively reach your target you must first know that they live everywhere. Everywhere but TV.

Read More

20 Oct 2016

Is a social media industry watchdog the answer to the messy and unreliable measurement data of Facebook and Google? In this social media centric world, would an official third-party regulator provide the transparency
and uniformity that’s clearly missing from the industry?

Read More