What PR industry lessons can we take away from Mumbrella’s recent Sydney CommsCon conference to navigate the challenge of a shifting landscape? What will be the big themes in the industry this year?
‘Twas the night before Christmas and all through the house, not a creature was stirring, except maybe some hackers compromising your data security. And by compromising we mean making your company’s worst nightmare a reality; losing data worth 52 tonnes of pepperoni pizza.
Successful pairing between a client and agency is built on trust, two-way communication, mutual respect and a degree of openness. Without these qualities, you run the risk of receiving strategies based on miscommunication, and that is not the way to get value for your money.