Multinational business have historically required a presence in each country. The challenge with this approach is that it encourages marketers to focus on the differences between countries, instead of audience similarities.

Niches arrange themselves around shared interests. The internet has removed the distance between ideas and information so audiences can choose what they’re going to look at next. Will they choose something that brings them closer to you?

Spectrum Group works with companies across Asia Pacific. We use quality journalism as a catalyst to develop the type of content that people search across borders to find. We make use of agile marketplaces for talent in ways that allow us to scale quickly and cost effectively. We put more of your marketing budget to work, connecting your ideas with the audience that matters to your business.

Please contact us and discover how we approach marketing across markets.

Brands We Work With

Ben Shipley

Managing Director
+61 (0)410 712 327

Cheryl Tan

Country Manager
+65 9373 7821

Charles Skelton

Client Services Director
+61 (0)406 636 961



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