What We do

Multinational business have historically required a presence in each country. The challenge with this approach is that it encourages marketers to focus on the differences between countries, instead of audience similarities.

Niches arrange themselves around shared interests. The internet has removed the distance between ideas and information so audiences can choose what they’re going to look at next. Will they choose something that brings them closer to you?

Spectrum Group works with companies across Asia Pacific. We use quality journalism as a catalyst to develop the type of content that people search across borders to find. We make use of agile marketplaces for talent in ways that allow us to scale quickly and cost effectively. We put more of your marketing budget to work, connecting your ideas with the audience that matters to your business.

Take a roll round our process below, and discover how we approach marketing across markets.


Please get in touch if you’d like to understand how this type of approach will work for your business.



Contact Us

We’d love to hear from you

Spectrum Group
140 Robinson Road
The Working Capitol
Singapore 068907


Ben Shipley

Managing Director

+61 (0)410 712 327

Cheryl Tan

Country Manager

+65 9373 7821


News & Views

Our latest blog posts 

The Russian Embassy offers a unique lesson in standout social media communication, never missing a chance to showcase humour and quick-thinking.

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As the ability to reach your Facebook audience diminishes, Groups let you reconnect with them and form a community. Find out why they’re the key to maximising engagement.

Read More

Microcopy may seem simply functional, but its a chance for your brand voice to shine and your customer experience to be memorable.

Read More


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Our Clients






Recent Tweets

Can’t wait for @AuroraGroup’s #EmeraldCity gala ball! @SpectrumGroupAU

The big reveal!

The theme for this year’s ball is EMERALD CITY!

There’ll be ruby slippers, Dorothys & witches, lions and tigers and bears - OH MY!

Come join us for an unforgettable evening fun and magic - all in support of the LGBTIQ community


The announcement of this year’s Aurora Ball theme is but days away, taking place this Thursday evening with 1st release Tickets for the Ball going on sale Friday at 12.00pm!
Image courtesy of Same Love Photography

Tickets for the 2018 Aurora Ball go on sale tomorrow at 12.00pm AEST!

The theme will be announced this evening so keep an eye out on social media!

To purchase tickets tomorrow, please visit our website

See you there!

Image courtesy of Hamid Mousa

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