What We do

Multinational business have historically required a presence in each country. The challenge with this approach is that it encourages marketers to focus on the differences between countries, instead of audience similarities.

Niches arrange themselves around shared interests. The internet has removed the distance between ideas and information so audiences can choose what they’re going to look at next. Will they choose something that brings them closer to you?

Spectrum Group works with companies across Asia Pacific. We use quality journalism as a catalyst to develop the type of content that people search across borders to find. We make use of agile marketplaces for talent in ways that allow us to scale quickly and cost effectively. We put more of your marketing budget to work, connecting your ideas with the audience that matters to your business.

Take a roll round our process below, and discover how we approach marketing across markets.

 

Please get in touch if you’d like to understand how this type of approach will work for your business.

 

 

Contact Us

We’d love to hear from you

Spectrum Group
140 Robinson Road
The Working Capitol
#04-01
Singapore 068907

 singapore@spectrumgroup.is

Ben Shipley

Managing Director

 ben@spectrumgroup.is
+61 (0)410 712 327

Cheryl Tan

Country Manager

 cheryl@spectrumgroup.is
+65 9373 7821

 

News & Views

Our latest blog posts 

Off the back of a relationship with the Golden brand, Sydney based Spectrum Group continues to raise George Weston Foods’ social voice with the addition of much loved Australian brand, Tip Top to their content portfolio. 

Read More

Going to the gym is not just a workout for your body. It can also work the creative muscles for sharp, memorable copywriting

Read More

Work in design? Then part of your job is to educate your audience with enough language tools to tell you what they want from you

Read More

 

Sign up to our e-newsletter for daily tech news and insights

Sign up to our monthly newsletter for your regular dose of marketing and communications content.
We share what your business needs to know.
Get the latest news and trends, plus best practices and insights from the world of PR, social media and content.
Sign up today:

 

 

 

 

 

 

Our Clients

 

 

 

 

 

Recent Tweets

[custom-twitter-feeds]