What We do

Multinational business have historically required a presence in each country. The challenge with this approach is that it encourages marketers to focus on the differences between countries, instead of audience similarities.

Niches arrange themselves around shared interests. The internet has removed the distance between ideas and information so audiences can choose what they’re going to look at next. Will they choose something that brings them closer to you?

Spectrum Group works with companies across Asia Pacific. We use quality journalism as a catalyst to develop the type of content that people search across borders to find. We make use of agile marketplaces for talent in ways that allow us to scale quickly and cost effectively. We put more of your marketing budget to work, connecting your ideas with the audience that matters to your business.

Take a roll round our process below, and discover how we approach marketing across markets.


Please get in touch if you’d like to understand how this type of approach will work for your business.



Contact Us

We’d love to hear from you

Spectrum Group
140 Robinson Road
The Working Capitol
Singapore 068907


Ben Shipley

Managing Director

+61 (0)410 712 327

Cheryl Tan

Country Manager

+65 9373 7821


News & Views

Our latest blog posts 

Now that the dust has settled and the smoke is clear, this year’s Federal Budget is a little bit Oprah: everyone gets a tax cut. Here’s a primer on what it means for individuals, families, and business.

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Work in design? Then part of your job is to educate your audience with enough language tools to tell you what they want from you

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The Russian Embassy offers a unique lesson in standout social media communication, never missing a chance to showcase humour and quick-thinking.

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Recent Tweets

#UnlimitedData or not? @Telstra denies @Optus claims for misleading advertising - Read more: https://t.co/e6yZ9yINGG

Don't know what 'gestalt principles' means? You're not alone. Our design lead Swerve takes us through the best ways for designers and clients to communicate: https://t.co/fRcWsm5J3D

Over the weekend you no doubt saw countless share bikes 🚴🏼‍♀️ being ridden all over Sydney. In the Financial Review, we got to tell the other side of the bike share story for @ofoaustralia.

Read more 👉🏼 https://t.co/kalqfSJ6p2

Can’t wait for @AuroraGroup’s #EmeraldCity gala ball! @SpectrumGroupAU

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