Multinational business have historically required a presence in each country. The challenge with this approach is that it encourages marketers to focus on the differences between countries, instead of audience similarities.
Niches arrange themselves around shared interests. The internet has removed the distance between ideas and information so audiences can choose what they’re going to look at next. Will they choose something that brings them closer to you?
Spectrum Group works with companies across Asia Pacific. We use quality journalism as a catalyst to develop the type of content that people search across borders to find. We make use of agile marketplaces for talent in ways that allow us to scale quickly and cost effectively. We put more of your marketing budget to work, connecting your ideas with the audience that matters to your business.
Take a roll round our process below, and discover how we approach marketing across markets.
+61 (0)410 712 327
+65 9373 7821
The Russian Embassy offers a unique lesson in standout social media communication, never missing a chance to showcase humour and quick-thinking.
As the ability to reach your Facebook audience diminishes, Groups let you reconnect with them and form a community. Find out why they’re the key to maximising engagement.
Microcopy may seem simply functional, but its a chance for your brand voice to shine and your customer experience to be memorable.
Sign up to our e-newsletter for daily tech news and insights
Sign up to our monthly newsletter for your regular dose of marketing and communications content.
We share what your business needs to know.
Get the latest news and trends, plus best practices and insights from the world of PR, social media and content.
Sign up today: