17 Aug 2016

Spectrum Spotlight – Meet Rachel York

Get to know our General Manager, Rachel York.

What Do You Love Most About Working At Spectrum Group?

I’m so lucky that I get to work with such a fun and enthusiastic group of people. We have a great work culture and an office full of fun, positive and supportive staff.

What’s The Best Piece Of Advice You’ve Ever Received?

There are no dumb questions. It’s better to ask and be curious rather than not fully understanding something.

What’s The Biggest Lesson You’ve Learnt The Hard Way?

Make sure you and the client or other stakeholders have the same picture of what success looks like. When you deliver what you think are amazing results on a project and the client tells you it’s nothing like what they asked for, there’s no coming back from it. It’s critically important to agree on outcomes at the beginning. This is a lesson that applies to life in general. If the person cutting your hair doesn’t have a clear picture of what you’re after, the outcome for both parties is going to be unpleasant, to say the least.

Are There Any Skills You Wish You Had Mastered Or Developed?

I feel like I am never up-to-date with my social media skills, but that comes with the territory in our market, where we’re early adopters of new platforms. It’s such a significant part of our industry and a space that’s rapidly changing, so there’s always something new to learn. I’m lucky enough to work with a highly skilled and knowledgeable team who are experts in this area, so it helps to be able to turn to a colleague and ask.

Do You Have Any Career Highlights?

I’m probably expected to name campaigns, results or awards here, but truthfully, when I think about the highlights of my career, they are all related to the people I’ve worked with. I’ve been lucky enough to have worked (and continue to work with) some enormously talented, creative, effective, caring, funny and generally wonderful people. I feel extremely fortunate to have seen some of those people go on to do spectacular things with their careers and their lives. It gives me a sense of satisfaction and happiness to think I may have had some tiny place in their path to brilliance.

If You Weren’t Working In An Integrated Communications Agency, What Would You Be Doing?

If lying on a tropical beach isn’t an answer I’m allowed to give, then realistically, I would probably be a writer of some type, probably a journalist. I’ve always had a love for writing and language, so that’s the area that makes the most sense to me.  I know I have a book in me somewhere, I’m just working out what that will look like, and then I’ll get started on it.

What Advice Would You Give To Someone Looking To Enter The PR And Communications Industry?

Talk to people and get a feel for the areas in the industry you could work in. If you’re unsure of exactly what you want to do, it’s best to get a broad range of experience. Try different things to see what you like. Writing is such a crucial skill for anyone looking to work in the industry, so work on developing that skill. Writing a blog or otherwise getting work published is a great way to show you have the skills need to land a role.

What Would Your Spirit Animal Be?

If I could choose my spirit animal, it would be a meerkat for the following reasons:

  • Meerkats are about the family/team/collective.
  • Each member supports the others and steps in to help when someone can’t do their job
  • Someone is always looking out for everyone else
  • The women are in charge and the group runs like a well-oiled machine
  • They’re super cute and I’d love to have a few living at my place!
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