2017 was a big year, so we’re looking ahead to predict the likely trends in 2018. Here’s what we think will – and won’t – happen in the next 12 months.
Content marketing is long past the ‘shiny new toy’ stage. The Content Marketing Institute’s most recent benchmark survey reveals 91 per cent of B2B businesses use content marketing, with 63 per cent seeing better results than last year. Content is now an established part of a good marketing strategy. So it’s puzzling that only 9
You need to take a long-term view if you want to communicate with potential customers in a way that matters to them. If your MDF program keeps focusing on your latest batch of products and services, it will become increasingly irrelevant.
You’ve heard the mantra: Content is King. But that only applies if it’s good. Here are the most common B2B content mistakes, and tips to avoid them. Poor content can be damaging. The question of quantity has a simple answer; produce what you can do well.
Lead Generation is the top organisational goal of B2B content marketing, ahead of sales and brand awareness. Lead generation starts with following the ‘Golden Rules of Content’ to maximise the quality and number of leads generated, and is essential in creating long term customer relationships.
These are worrying times for content marketing, but we know why your content is failing; habitually publishing the same content each quarter leads to an incoherent collection of content by the year’s end. We have a 4-step plan to combat this content rut, and maximise your ROI.
2015 saw people spend more time watching videos than on social media. Videos can be a clever, entertaining and strategic element to your B2B content. We have taken inspiration from B2B brand’s who are winning with video, to help make your transition into video a success.
Corporate audiences want to be engaged and entertained just as much as anybody else, so make sure your content makes them laugh, think or become inspired. This doesn’t mean you have to abandon your message, but making it light-hearted will often make that message go further.