Content marketing is long past the ‘shiny new toy’ stage. The Content Marketing Institute’s most recent benchmark survey reveals 91 per cent of B2B businesses use content marketing, with 63 per cent seeing better results than last year. Content is now an established part of a good marketing strategy. So it’s puzzling that only 9
The human drive to discover, helps marketers understand how the way people find, share and act on ideas changes in the modern communications ecosystem. In order to secure new customers, companies must create conversations with the customer as the central focus.
You need to take a long-term view if you want to communicate with potential customers in a way that matters to them. If your MDF program keeps focusing on your latest batch of products and services, it will become increasingly irrelevant.
You’ve heard the mantra: Content is King. But that only applies if it’s good. Here are the most common B2B content mistakes, and tips to avoid them. Poor content can be damaging. The question of quantity has a simple answer; produce what you can do well.
Great content is the solution to your broken MDF program. We have identified 5 key attributes that makes up great content. Do not fear, the list does not include obtaining a big budget, but rather, taking the time to create valuable conversations with your audience.
To stand out in this noisy online landscape, paid media channels are now a crucial component of your distribution strategy. But how do you choose which platforms to use, especially when your audience is already bombarded with content? We have broken down your options for you.
Corporate audiences want to be engaged and entertained just as much as anybody else, so make sure your content makes them laugh, think or become inspired. This doesn’t mean you have to abandon your message, but making it light-hearted will often make that message go further.