What PR industry lessons can we take away from Mumbrella’s recent Sydney CommsCon conference to navigate the challenge of a shifting landscape? What will be the big themes in the industry this year?
Successful pairing between a client and agency is built on trust, two-way communication, mutual respect and a degree of openness. Without these qualities, you run the risk of receiving strategies based on miscommunication, and that is not the way to get value for your money.
As technology entwines itself in more and more of our daily lives, it seems that a few of us are forgetting how to interact with each other. Manners and common courtesy go a long way. That doesn’t change when your attention gets sucked into a device.
In this day and age of text speak and social media updates of less than 140 characters, do grammar and spelling actually matter any more? The short answer is yes. The long answer involves six reasons as to why you need to proof read your emails.