14 Jun 2018
What my gym taught me about effective copywriting

Going to the gym is not just a workout for your body. It can also work the creative muscles for sharp, memorable copywriting

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25 Jan 2018

Microcopy may seem simply functional, but its a chance for your brand voice to shine and your customer experience to be memorable.

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19 Dec 2017
8 trends that will change the game in 2018

2017 was a big year, so we’re looking ahead to predict the likely trends in 2018. Here’s what we think will – and won’t – happen in the next 12 months.

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08 Dec 2017
What can content do to heal poor morale?

The worst is over. The redundancies, restructures and reduced budgets are in the past. As you rebuild, what’s the content-staff morale link?

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24 Nov 2017
Create content

Your content is the voice of your brand and often speaks directly to your customers. When you create content, you need skills and strategy.

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12 Oct 2017
measurement is the missing ingredient from your content strategy

Content marketing is long past the ‘shiny new toy’ stage. The Content Marketing Institute’s most recent benchmark survey reveals 91 per cent of B2B businesses use content marketing, with 63 per cent seeing better results than last year. Content is now an established part of a good marketing strategy. So it’s puzzling that only 9

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24 Aug 2017
new-content-marketing-perspective

With so much content competing for our time, brands need to find ways to tell a better story to see content marketing results.

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27 Jul 2017

Congrats! You just landed a new job and…oh wow…you’re starting a new job, oh god! “What do I wear?” “Will the others like me?” “They made a huge mistake. I’m not ready!” Before you have a meltdown, read on. As the newest edition to Spectrum I know exactly how you feel. I’m the littlest junior

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