2017 was a big year, so we’re looking ahead to predict the likely trends in 2018. Here’s what we think will – and won’t – happen in the next 12 months.
From Baird, Clover and even Trump himself, what can politicians teach us about the right and wrong way to engage with media
With many of us more than happy to put the events of 2016 as far behind us as possible, let’s instead turn our attention to our 2017 predictions. We’ve consulted the Magic 8 Balls and thrown in invaluable experiential knowledge to foresee what’s in store for 2017.
Consumers are constantly bombarded with blog posts, videos and emails; getting their attention is harder than ever, yet they are demanding more from you. Interactivity allows content consumption to be an active and engaging experience for your audience. Most importantly, it puts your audience in control.