What PR industry lessons can we take away from Mumbrella’s recent Sydney CommsCon conference to navigate the challenge of a shifting landscape? What will be the big themes in the industry this year?
Personalisation of content takes time that we often don’t have. However when the options are sacrifice the time, or risk sacrificing potential customers, the answer is clear. We have collected the top 5 tips for better personalisation, and it involves data you already have.
Your content should be designed to give your audience an engaging and exciting experience. With more than 50% of all content consumed on mobile devices, responsive websites are no longer enough. Mobile is not just a device, but a behaviour; mobile-only content is crucial to align with this.
Email has taken a backseat recently as marketers concentrate on driving engagement through social media, but email should not be forgotten. See our top five tips to make sure your emails end up engaging your audience, and not in their junk mailbox.