Microcopy may seem simply functional, but its a chance for your brand voice to shine and your customer experience to be memorable.
eSports scaled from selling a few tickets, to selling out Madison Square Garden, all whilst being shunned by mainstream media. In the face of innovation and change, find your niche, talk to customers directly, and the media will follow (albeit kicking and screaming).
You might think that a franchise about illegal street racers is irrelevant to your organisation’s content strategy. From building brand community, to listening and adapting to your audience’s response, the Blockbuster hit, 7 part series provides key insights into brand content success.
You’ve heard the mantra: Content is King. But that only applies if it’s good. Here are the most common B2B content mistakes, and tips to avoid them. Poor content can be damaging. The question of quantity has a simple answer; produce what you can do well.
Convincing consumers that your brand is the hero they’ve been waiting for, without proper context, is annoying at best and chest-beating at worst. Instead of ending up in this bleak situation, make your customers the heroes. Empower them with the tools to vanquish their villain.
Brand consideration, not social media engagement leads to sales. So should we ignore engagement and scrap content altogether? The short answer is no; engaging content is ideal because it increases exposure, but content can still have a long lasting influence on consumer’s behaviour, without going viral.
Content goes beyond building awareness and engagement. It is a powerful tool that delivers tangible results, converting visitors into paying customers. Begin your content journey by outlining your goals and what classifies conversion. Then, delivering relevant content to targeted groups will maximise your conversion rates.