As the ability to reach your Facebook audience diminishes, Groups let you reconnect with them and form a community. Find out why they’re the key to maximising engagement.
Clickbait, whilst once a successful method of generating intrigue, now just damages consumer trust and your organisation’s integrity. Your content headlines should be enticing, not hyperbolic. Headlines should be relevant to the actual content, which, most importantly, needs to be worth opening in the first place.