2017 was a big year, so we’re looking ahead to predict the likely trends in 2018. Here’s what we think will – and won’t – happen in the next 12 months.
Content marketing is long past the ‘shiny new toy’ stage. The Content Marketing Institute’s most recent benchmark survey reveals 91 per cent of B2B businesses use content marketing, with 63 per cent seeing better results than last year. Content is now an established part of a good marketing strategy. So it’s puzzling that only 9
Is there a standardised measurement of PR value, of is the process of calculating this value unique to each client? Do the Barcelona Principles 2.0 give PR Practitioners a clear path to measurement, or do they ignore essential PR principles. Is a single formula the answer?
Content goes beyond building awareness and engagement. It is a powerful tool that delivers tangible results, converting visitors into paying customers. Begin your content journey by outlining your goals and what classifies conversion. Then, delivering relevant content to targeted groups will maximise your conversion rates.