If you’re looking to use content to create conversation, build community, and position your brand then you need a content calendar. Creating and adhering to a content calendar will allow your brand voice to be heard with consistency and clarity, whilst holding your team members accountable.
Public relations is a marathon, not a sprint; it’s a long-term relationship that needs a strong foundation for successful results. That strong foundation begins with objectives, and relies on patience. Companies that understand PR is a long game will receive the greatest return on their investment.