25 Jun 2018

Off the back of a relationship with the Golden brand, Sydney based Spectrum Group continues to raise George Weston Foods’ social voice with the addition of much loved Australian brand, Tip Top to their content portfolio. 

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28 Mar 2018

The Russian Embassy offers a unique lesson in standout social media communication, never missing a chance to showcase humour and quick-thinking.

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06 Mar 2018
A recipe for gaming Facebook with Groups

As the ability to reach your Facebook audience diminishes, Groups let you reconnect with them and form a community. Find out why they’re the key to maximising engagement.

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16 Jan 2018
Facebook Is Changing How Much Should You Panic

With brands and news articles banished from users’ news feeds, what will the changes to Facebook’s algorithms mean for you?

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19 Dec 2017
8 trends that will change the game in 2018

2017 was a big year, so we’re looking ahead to predict the likely trends in 2018. Here’s what we think will – and won’t – happen in the next 12 months.

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27 Sep 2017
Can You Bypass Traditional Media In A Digital Age?

From Baird, Clover and even Trump himself, what can politicians teach us about the right and wrong way to engage with media

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24 Aug 2017
new-content-marketing-perspective

With so much content competing for our time, brands need to find ways to tell a better story to see content marketing results.

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07 Apr 2017
Lessons for PR from Mumbrella CommsCon

What PR industry lessons can we take away from Mumbrella’s recent Sydney CommsCon conference to navigate the challenge of a shifting landscape? What will be the big themes in the industry this year?

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